Let's talk about video SEO , the impact of video on user experience and search rankings, and how you can optimize your videos to get maximum SEO juice. I'll quickly throw out a few video marketing stats to—you know—get the ball rolling. Did you know:
A third of all online activity is spent watching videos?
90% of users say product videos help in the decision- making process ?
Enjoyment from video advertising singapore b2b leads
increases purchase intent by 97% and brand association by 139%
Including Video on Your Landing Page Can Increase Conversions by 80%?
Articles with video get three times more links than articles with plain text?
Contents hide
1 Subtleties and nuances of video SEO
2 How to Get the Most Out of Video SEO
3 Video SEO Keywords
3.1 How to Find Keywords for Video SEO
4 Create stunning videos
5 More Views = Better Video SEO
6 Video SEO Optimization
7 Subtleties and Nuances of Video SEO
7.1 Make your videos lightweight
7.2 Label your videos correctly
7.3 Add video transcripts and sitemaps
7.4 To make your videos easy to find
7.5 Add interactive elements to your videos
7.6 Share your videos to get more video SEO juice
8 Final words
8.1 Related publications:
Subtleties and nuances of video SEO
While these statistics are impressive, what does this have to do with video SEO? Well, SEO (or search engine optimization for the uninitiated) is just one of many pieces of the digital marketing puzzle . The other, and most important piece, is ensuring that the traffic you attract actually converts. Video can help you bridge the gap between search engine traffic and conversions. In other words, video has a huge positive impact on search rankings and conversion rates . “ Video is no longer a ‘later’ marketing tactic – it’s already here, and it’s a powerful way to communicate your brand’s story, explain your value proposition, and build relationships with your customers and prospects.” – Lindsay Kolovic. The main takeaway from the posts above is that SEO goes far beyond simple text-based SEO. You need to optimize text, images , videos, and take care of other technical SEO details to get the most out of your SEO efforts. But let's not get lost and focus on video SEO and only on it for the rest of this post.
How to Get the Most Out of Video SEO
Now let's dive into video SEO and look at the steps you need to take to get the most SEO out of your WordPress videos (really, these tips apply to any video).
Video SEO Keywords
Search engine optimization starts with keyword research , which is a no-brainer. For example, if you sell WordPress themes , you obviously want to rank highly for “WordPress themes,” “premium WordPress themes,” and other related terms. This also applies to video SEO. Google is now enriching its search results with rich media like videos, with over 90% of such videos coming from YouTube (also owned by Google). Research from MarketingLand and Searchmetrics shows that over 50% of Google’s universal search queries include videos. This means that a huge number of searchers are watching YouTube videos at any given time. Video publishers like YouTube and others are huge sources of traffic , especially when you consider the following:
Video search results have a 41% higher click-through rate than plain text results (Source aimClear) and
Videos are 50 times more likely to rank organically on Google pages than regular text results (Forrester Research)
But it all starts with thorough video SEO keyword research . You should focus on niche-specific keywords that will rank your video on the first page of Google.
Aside: Google is partial to videos, reviews, tutorials, and funny videos. Videos with titles like “How to set up WordPress,” “Create a WordPress theme,” “Customize a WordPress theme,” and funny videos like “funny cats” will rank well in Google search results . If you optimize your video for keywords that get videos to the first page of Google and host your video on YouTube, you’ll get targeted traffic from both Google and YouTube. And if you didn’t know, YouTube is the second-largest search engine.
]
How to Find Keywords for Video SEO
But how do you get video SEO keywords that are relevant to your niche? It’s simple. For example, if you’re in the WordPress theme niche , you’ll search for video SEO keywords using search terms like “create a WordPress theme ,” “ WordPress theme tutorial, ” and so on. To put my money where my mouth is, I took it for a test drive and searched Google for “Create a WordPress theme.” That keyword came up with a YouTube result in Google. Not bad:
Armed with the video SEO keyword, all you need to do is check if there is enough search volume for that keyword . To do this, use the free Google Keyword Planner tool . According to Brian Dean of Backlinko, make sure your keyword gets at least 300 monthly searches. From our Google Keyword Planner , we see that “create a WordPress theme” gets an average of 1k to 10k monthly searches. That’s pretty good:
Bonus: In this same panel, we get related keyword ideas, average monthly search volume , and the competition level for each related keyword:
Why is this important? More keyword ideas means more ideas for your videos and other content . If a keyword has over 300 monthly searches, it’s a great keyword to create a video for. The more searches, the better, just make sure the competition for the keyword is low to medium. If you create a video for your keyword and get it to rank well in Google, you’ll be on your way to video SEO gold. Now that you have your keyword (and related keywords), it’s time to create your video.
Create stunning videos
As with regular written content, the more you put into a video, the more you’ll get out of it. Low-quality work won’t get you anywhere. Remember, bad content doesn’t rank these days, so don’t expect your video to rank if it’s uninteresting, unoriginal, irrelevant, and/or doesn’t provide any value. Creating a high-quality video costs less than $200, even if you hire a videographer and a graphics editor. If you’re on a budget , you can get by with the tools at hand and use many of the screen recording tools available (we like Screencast-O-Matic). True, you don’t necessarily need to hire actors for your videos. Animation is quite popular, and photo editing can help you tell a story, especially if you add a little parallax magic, but oftentimes providing useful and straightforward content is all you need to focus on. Provide value, make your videos interesting/funny, and stay relevant to your target audience to increase user engagement , which is the most important ranking signal for YouTube videos.
