Your Personal Brand? It's Not (Just) You! Here Are 8 Steps to Build It

[arafatrahman99]

On the web you can really find a lot of content that explains what personal branding is, how to do it and above all how to do it well. Maybe you noticed it too because, to get here, you typed 'personal branding' into Google, and you touched with your hand - oops, with your mouse - the vastness of the material around this topic. There are hundreds and hundreds of pages - and I'm only talking about those produced in our country - ready to teach you how to build your personal brand . This alone, in fact, is a demonstration of the fact that the interest around this topic is strong, by virtue of its importance for our careers and our businesses.

But you know what? In most cases, those who explain to you how to do the benefit of using our student database personal branding start from an implicit assumption that I find wrong, or at least imprecise. I'm talking about the principle according to which your personal brand is you.

In my opinion, however, this is not the case, and indeed, implying this message can only be counterproductive: an entrepreneur, a writer, a consultant, a researcher, an inventor, in short, whatever you are, your personal brand is not simply made up of you . No, it is formed by your values, your experiences, your art, your business, your goals. And I'll tell you more: your personal brand is also and above all made up of other people, or rather, by what you can do for them.

Here, this is to say that, when you want to start creating your personal brand, you must not only think about answering the question 'who am I?'. No, absolutely not. Instead, try starting from the question - much more stimulating.