What is entrepreneurship?

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Entrepreneurship is a set of actions carried out with the aim of bringing a “new business” to the market. It can be a product or service that does not necessarily need to be innovative . The important thing is to seek a differentiated positioning, that is, one that generates a competitive advantage over competitors!

To this end, as a rule, the entrepreneur assumes a greater risk to establish himself than a common company, without any degree of differentiation. It is therefore concluded that not every businessman is an entrepreneur, but every entrepreneur necessarily needs to be a businessman.

In Brazil, thousands of new venture businesses are opened every year with the aim of serving both the B2B and B2C markets , being responsible for boosting the economy by generating jobs and income that positively impact society as a whole.

Learn more here about the concept of entrepreneurship and how to be an entrepreneur!

What is entrepreneurship?
We have seen that the concept of entrepreneurship involves bc data the investment of financial capital to literally “get off the ground” a new form of business that stands out in its market. This is one of the best ways to drive accelerated growth .

It is, therefore, a strategic company, focused on collaborating in a unique niche and preferably with high demand, as is the case of startups . This is a very “peculiar” and innovative type of new business, although it still has lower chances of success…

These new companies do not necessarily need to start their operations with their own employees. The self-employed professional can undertake even when working alone, or by outsourcing part of the operation and the staff will grow along with the business.

What are the qualities of an entrepreneur?
Anyone who thinks that to be an entrepreneur you need to have unique qualities or be some kind of “genius” in science or engineering is mistaken… An entrepreneur is simply someone who wants to go further and develop their skills!

First of all, you need to improve your knowledge precisely in the area of ​​the new business, combining it with profile traits such as determination, creativity, discipline, flexibility, among other characteristics that are so necessary to face the adversities of the risk assumed.

It is essential, above all, that the entrepreneur has good personal and financial organization and the ability to lead people. Poor management can drastically increase the chances of failure of the new company.

Without a doubt, entrepreneurship is one of the biggest “drivers” of a country’s economy and, as such, must be stimulated by public policies.

How to start a business
The first step to undertaking is to make a thorough analysis of situations that may represent a “problem” or a “need” for companies or people in the place where you live, in the country as a whole or, why not, in the world (this is normally the target of the most innovative startups )!

That's right: your first strategic decision is to define the scope and scope of the new business. To do this, there are business modeling tools such as the Canvas model that can help you greatly.

Only after this initial exercise should you go deeper, seeking improvement courses , researching the possibilities of implementation and investment when necessary.


Being an entrepreneur is not easy. We have seen that there are many challenges to be overcome. You will need to give up a lot TODAY to reap something “uncertain” in the FUTURE… You need to keep in mind that, in the vast majority of cases, the new company will only be profitable after the third year. That is, if it survives until then (the rate of closure of new companies is alarming.