Tips for explaining them in your own words: 4 abbreviations
Posted: Thu Jan 30, 2025 6:01 am
Ogawa, a 50-year-old housewife, started participating in yoga classes at a gym for the sake of her health. ② Ms. Iwano, a 24-year-old office worker, started attending a yoga school because she thought it was fashionable. As you can see, even if they are all "women who like yoga," there are people with completely different values, ages, and motivations. In this way, the image of the customer that can be imagined only through the concept of the target is very vague, and the image of what kind of person they are will remain unclear.
On the other hand, a "persona" is a specific and detailed cameroon telegram database image of a customer that has a name. A persona is a more concrete representation of the two people above . Personas are created through discussion among all members involved in the planning and creative production of the measures to be implemented . We delve deeper into the image of customers who actually use the products and services featured in the measures, and the target audience set for the products, and compile a persona based not only on their attributes but also on their values, hobbies, tastes, and catchphrases, as if they were real people, and give them a name.
Those involved then call each other by that name during planning and production. As a result, all involved parties are able to talk and think while always having a "specific person (persona)" in mind. If you call him "Kato-san," it becomes clear what to do. For example, imagine creating an advertisement promoting the same yoga mat to both Mr. Ogawa (see ①) and Mr. Iwano (see ②) . ① Ogawa-san would focus on keywords like "healthy" and functions like "lightweight and quick drying even when wet.
On the other hand, a "persona" is a specific and detailed cameroon telegram database image of a customer that has a name. A persona is a more concrete representation of the two people above . Personas are created through discussion among all members involved in the planning and creative production of the measures to be implemented . We delve deeper into the image of customers who actually use the products and services featured in the measures, and the target audience set for the products, and compile a persona based not only on their attributes but also on their values, hobbies, tastes, and catchphrases, as if they were real people, and give them a name.
Those involved then call each other by that name during planning and production. As a result, all involved parties are able to talk and think while always having a "specific person (persona)" in mind. If you call him "Kato-san," it becomes clear what to do. For example, imagine creating an advertisement promoting the same yoga mat to both Mr. Ogawa (see ①) and Mr. Iwano (see ②) . ① Ogawa-san would focus on keywords like "healthy" and functions like "lightweight and quick drying even when wet.