Executives and veteran employees talk about
Posted: Wed Dec 04, 2024 10:38 am
Hello. This is Tsuji from the recruitment department.
The theme of this blog is "unconventional," which is also the origin of our company name.
"Unconventional" is an essential word to describe our company.
We spoke to directors Yamashita and Miki, as well as front-end engineer Ogata and web director Nakagawa, who have supported UNTYPE for many years, about why "unconventional" was chosen as the origin of the company name, what kind of thoughts they put into it, and stories of when they realized they were "unconventional" while working!
We will be delivering this in two parts, the first and second parts.
Representative Director Yamashita
joined an advertising agency as a web designer after graduating.
After working as a freelancer, he founded Untype Inc. with Miki in 2007.
Director Miki
Graduated from university and joined an cyprus b2b leads advertising agency as a web designer. There he met CEO Yamashita and they hit it off.
In 2007, he founded Untype Inc. with Yamashita. He is still involved in various projects as a designer.
Front-end engineer Ogata
joined the company as a new graduate in 2008. Since then, he has worked as a front-end engineer and has been a central member of the company.
Web Director Nakagawa
After working in sales at a telecommunications company, he joined the company as a front-end engineer in 2011. After that, he changed jobs to become a web director, where he could make better use of his sales experience.
At the core of my work has always been my desire to make customers say "Wow!" rather than to create something they had imagined.
--As a recruiter, when I look at application documents and talk to people during interviews, I get the impression that the word "unconventional" is a keyword. How did "unconventional" come to be the origin of the company name?
From our website
Yamashita: When we decided to start the company, we were thinking about what to name it and the word "unconventional" came to mind.
Miki: At first, I didn't want to be assigned any particular attribute. Rather than a "type," I had the image of "not belonging to anything."
Yamashita: What made the biggest impression on me was when Miki said, "It feels like it's changing into various shapes organically, like an amoeba."
Miki: Yeah, I don't want to be confined to those rigid standards.
Nakagawa: So you had the impression that you were "outside the box" in terms of not only meeting customer demands, but also thinking about how to make things even better?
Yamashita: I think that was always in Miki's mind when he was designing. Before we started the company, we were both freelancers, and when I asked Miki for a design after listening to the customer's request, he always gave me something that exceeded the request. I felt that even back then that he was always thinking about the deadline right up to the last minute and trying to produce something that exceeded the customer's expectations.
Miki: Nowadays, anyone can look at a lot of web designs, so customers themselves have become more literate in websites and have more specific requests, but in the past, there were more general orders. That's why designers often had to carefully consider the visuals and put them together.
Yamashita: The requirements weren't broken down like they are now. The order was just to make a rough website and make it look good, so we had to dig deep into it ourselves. So if you have a biased mindset, you can't make something good. We needed a more flexible mindset.
Miki: In the end, looking back, that was the "extra something." Because at the core of it all was wanting to make the customer go "Wow!" beyond what they had imagined.
Yamashita: We've always said, "It's natural to meet 100% of the customer's requests, but we have to provide them with more than 100%." If meeting the customer's requests is 100%, then 101% or more is the idea of being unconventional. It's natural to meet the customer's
requests. It's normal for us to hear, "Oh, that's great! Thank you!", and our desire to provide something that makes people say, "That's great! I'm glad I asked you, Untype. I look forward to working with you again!" has not changed since the company was founded.
Miki: That's right. Social values change with the times, but I think that what lies beyond things and experiences is universal, so I always feel that in order to design with those unchanging essentials in mind, you can't be boxed in.
Yamashita: Rather than creating a website that follows the trends of the times, we identify what the customer really wants and create a design that is optimized for that. Rather than proposing something that is "the way it's always been done in this industry," we want to come up with an idea that allows us to show our own style, without getting too caught up in theory, but also without straying too far from it.
The theme of this blog is "unconventional," which is also the origin of our company name.
"Unconventional" is an essential word to describe our company.
We spoke to directors Yamashita and Miki, as well as front-end engineer Ogata and web director Nakagawa, who have supported UNTYPE for many years, about why "unconventional" was chosen as the origin of the company name, what kind of thoughts they put into it, and stories of when they realized they were "unconventional" while working!
We will be delivering this in two parts, the first and second parts.
Representative Director Yamashita
joined an advertising agency as a web designer after graduating.
After working as a freelancer, he founded Untype Inc. with Miki in 2007.
Director Miki
Graduated from university and joined an cyprus b2b leads advertising agency as a web designer. There he met CEO Yamashita and they hit it off.
In 2007, he founded Untype Inc. with Yamashita. He is still involved in various projects as a designer.
Front-end engineer Ogata
joined the company as a new graduate in 2008. Since then, he has worked as a front-end engineer and has been a central member of the company.
Web Director Nakagawa
After working in sales at a telecommunications company, he joined the company as a front-end engineer in 2011. After that, he changed jobs to become a web director, where he could make better use of his sales experience.
At the core of my work has always been my desire to make customers say "Wow!" rather than to create something they had imagined.
--As a recruiter, when I look at application documents and talk to people during interviews, I get the impression that the word "unconventional" is a keyword. How did "unconventional" come to be the origin of the company name?
From our website
Yamashita: When we decided to start the company, we were thinking about what to name it and the word "unconventional" came to mind.
Miki: At first, I didn't want to be assigned any particular attribute. Rather than a "type," I had the image of "not belonging to anything."
Yamashita: What made the biggest impression on me was when Miki said, "It feels like it's changing into various shapes organically, like an amoeba."
Miki: Yeah, I don't want to be confined to those rigid standards.
Nakagawa: So you had the impression that you were "outside the box" in terms of not only meeting customer demands, but also thinking about how to make things even better?
Yamashita: I think that was always in Miki's mind when he was designing. Before we started the company, we were both freelancers, and when I asked Miki for a design after listening to the customer's request, he always gave me something that exceeded the request. I felt that even back then that he was always thinking about the deadline right up to the last minute and trying to produce something that exceeded the customer's expectations.
Miki: Nowadays, anyone can look at a lot of web designs, so customers themselves have become more literate in websites and have more specific requests, but in the past, there were more general orders. That's why designers often had to carefully consider the visuals and put them together.
Yamashita: The requirements weren't broken down like they are now. The order was just to make a rough website and make it look good, so we had to dig deep into it ourselves. So if you have a biased mindset, you can't make something good. We needed a more flexible mindset.
Miki: In the end, looking back, that was the "extra something." Because at the core of it all was wanting to make the customer go "Wow!" beyond what they had imagined.
Yamashita: We've always said, "It's natural to meet 100% of the customer's requests, but we have to provide them with more than 100%." If meeting the customer's requests is 100%, then 101% or more is the idea of being unconventional. It's natural to meet the customer's
requests. It's normal for us to hear, "Oh, that's great! Thank you!", and our desire to provide something that makes people say, "That's great! I'm glad I asked you, Untype. I look forward to working with you again!" has not changed since the company was founded.
Miki: That's right. Social values change with the times, but I think that what lies beyond things and experiences is universal, so I always feel that in order to design with those unchanging essentials in mind, you can't be boxed in.
Yamashita: Rather than creating a website that follows the trends of the times, we identify what the customer really wants and create a design that is optimized for that. Rather than proposing something that is "the way it's always been done in this industry," we want to come up with an idea that allows us to show our own style, without getting too caught up in theory, but also without straying too far from it.