Understanding customer purchasing behavior – RFM analysis
Posted: Thu Jan 30, 2025 5:13 am
As a result, you may fall into a negative cycle where the priority of the work is lowered, the right people and sufficient personnel are not secured, and the project naturally fades away. What is the key to content marketing success? Learn from failure We have introduced four reasons for failure, but in fact, you can prevent these failures by keeping two points in mind before starting content marketing. Here are two points that are key to making your content marketing successful.
1. Create a persona What is Persona? From a company's perspective, this bosnia and herzegovina telegram database refers to the typical target customer they would like to have purchase their product. This "wanting them to buy" does not simply mean "wanting to sell" - it is very important to have the perspective that they want their product to be "useful" to that target. <Examples of items to set in a persona> Age, gender, place of residence, whether the home is rented or owned Wake-up time, bedtime, commute time Occupation, place of employment, annual income Hobbies, interests, and financial sense regarding them Whether or not one has a partner or spouse, family structure, relationships from childhood to the present, physical characteristics, personality traits, life goals Lifestyle, values Patterns of consumption behavior and information gathering behavior, etc.
Example of creating a persona Setting up a persona will solve two of the reasons why content marketing often fails, as mentioned above. ① You can reconsider the content that only appeals to what you or your company wants to say. Continuing to send out information without knowing whether what you want to communicate is useful to the other party will not resonate with the customer, and it may end up wasting time and money. Creating a persona inevitably creates an understanding of that persona, allowing you to imagine what the customer specifically wants and what they "want to see," preventing you from simply forcing what you want to say on them.
1. Create a persona What is Persona? From a company's perspective, this bosnia and herzegovina telegram database refers to the typical target customer they would like to have purchase their product. This "wanting them to buy" does not simply mean "wanting to sell" - it is very important to have the perspective that they want their product to be "useful" to that target. <Examples of items to set in a persona> Age, gender, place of residence, whether the home is rented or owned Wake-up time, bedtime, commute time Occupation, place of employment, annual income Hobbies, interests, and financial sense regarding them Whether or not one has a partner or spouse, family structure, relationships from childhood to the present, physical characteristics, personality traits, life goals Lifestyle, values Patterns of consumption behavior and information gathering behavior, etc.
Example of creating a persona Setting up a persona will solve two of the reasons why content marketing often fails, as mentioned above. ① You can reconsider the content that only appeals to what you or your company wants to say. Continuing to send out information without knowing whether what you want to communicate is useful to the other party will not resonate with the customer, and it may end up wasting time and money. Creating a persona inevitably creates an understanding of that persona, allowing you to imagine what the customer specifically wants and what they "want to see," preventing you from simply forcing what you want to say on them.