UX Audit - How does it add value to the company?
Posted: Wed Dec 04, 2024 10:35 am
As competition in most industries increases, more and more attention is paid to the usability of a website or online store. It turns out that activities related to improving the UX (User Experience) of a website can significantly increase sales and bring the company closer to achieving its business goals. While reading the article, you will learn about the challenges and solutions related to the UX audit service of an interactive agency.
Contents
What is a UX audit?
What does a UX (User Experience) audit consist of?
How to check the UX of a store or website during an audit?
UX audit price and other related costs
The impact of UX on sales effectiveness in a company
What is a UX audit?
It is worth starting with the very definition and explanation of the name, which is UX audit. If as an entrepreneur you are just gathering information about interactive products and developing online products, this will be useful to you when ordering similar services from an interactive agency. Having the following information will also make it easier to verify the final effect over time.
Every business has certain goals to achieve. Sometimes it is to get as many inquiries as possible through a form on the website, and other times it is to generate sales amazon phone number list results in the store. However, there are situations in which something blocks the company's growth and the goals are not achieved. If such a situation occurs, it should give us food for thought, prompt us to analyze the structure and functionality of the website. This is precisely what a UX audit deals with! Usability analysis is otherwise known as verifying the website in terms of business goals, examining each of its elements, and finally drawing conclusions and proposing changes. Implementing recommendations should result in improved efficiency.
What does a UX (User Experience) audit consist of?
The scope of a UX audit usually depends on the needs and scope of the project ordered by the client. However, there is a set of benefits that the company receives as a result of the cooperation. These include:
a report with recommendations from the interactive agency and its extensive discussion with delegated persons,
ready graphic designs and mockups with recommended changes,
coding changes, i.e. implementing previously defined recommendations by the programmer.
The whole thing makes up a comprehensive process that allows you to end the cooperation with a visible effect. The report contains all the conclusions of the conducted research and expert analyses. Constructing mockups requires discussing the possibilities with the company's team. The second stage, i.e. creation, is the creative work performed by the agency. This is when the conclusions are transformed into solutions, and the company gets a chance to really improve its results. If the constructed mockups and graphic designs are accepted, it is possible to implement the described solutions by the programmer or a team of programmers, depending on the level of complexity of the project.
Often, companies that already have some resources decide to use an external company's help only to a limited extent. An example would be a situation where a company has programmers who can implement changes, but lacks designers and UX specialists. Then it outsources the aforementioned part of the work, because this is the only way to obtain reliable research results.
It is also worth mentioning the scope of the report, which is a very important element of each order carried out as part of the UX audit. It contains data such as:
user behavior based on data from analytical programs (e.g. Google Analytics),
an outline of the potential customer and their journey on the website, or in simpler terms, the person to whom you are directing your product or service as a company,
proposed aesthetic changes, product representations, references and the philosophy behind these changes,
feedback on website performance and optimization (responsiveness, mobile-friendliness, security)
Any errors noticed in the report are grouped according to their impact on the barrier to achieving business goals. They are usually divided into critical, medium and basic. As you can probably guess, critical are the most serious and really threaten the proper functioning of your site.
How to check the UX of a store or website during an audit?
Ordering or performing a UX audit with the help of your own specialists will become easier when you understand the entire process. The service is a series of procedures, and skipping some of them can result in severe consequences in the form of a lack of noticeable effects after the project is completed.
Business Analysis of the Company - Includes a thorough interview with the client to develop the right business approach. Checking the website or store appropriately, as well as proposing a solution, requires individual adjustment.
In-depth analyses of the interactive product - The moment of the UX audit, which is considered key in terms of competence. It is at this point that the impact of UX on sales effectiveness is examined and expert analysis (heuristic or in the form of a cognitive journey) is carried out. If the company has decided to conduct User Experience research, it is also carried out at this stage.
Creating a comprehensive report - The report contains all the elements presented above. The aesthetics of the developed report allow for easy familiarization with the data and drawing conclusions.
Video conference, during which we discuss all issues - The received report is worth discussing to make sure that both parties understand the same issues similarly. During such a conversation, the meaning of each point is explained, and then a decision is made on further work.
Design of planned mockups and graphic designs (UX and UI) - If the proposals and recommendations have been considered as possible to implement within the budget, it is time for design. This is the stage where graphic designers and UX designers work together to develop interactive solutions that meet the needs of customers.
Software, or implementation of solutions - Acceptance of mockups results in starting work and programming changes. If the company has decided on a comprehensive UX audit along with the implementation of changes, after delivering a ready website or store, it can count on results that increase with time.
UX audit price and other related costs
The costs associated with the service vary greatly. This is because a UX audit sometimes includes expensive User Experience research. Other times, however, an expert analysis by a designer along with data from tools is enough. The above stages illustrate to some extent how different the scale of the project can be. Will the client decide on mockups and graphic designs, or will a report suffice? Will it be necessary to implement the recommended changes or not? By answering these and similar questions, an interactive agency is able to price the service.
Contents
What is a UX audit?
What does a UX (User Experience) audit consist of?
How to check the UX of a store or website during an audit?
UX audit price and other related costs
The impact of UX on sales effectiveness in a company
What is a UX audit?
It is worth starting with the very definition and explanation of the name, which is UX audit. If as an entrepreneur you are just gathering information about interactive products and developing online products, this will be useful to you when ordering similar services from an interactive agency. Having the following information will also make it easier to verify the final effect over time.
Every business has certain goals to achieve. Sometimes it is to get as many inquiries as possible through a form on the website, and other times it is to generate sales amazon phone number list results in the store. However, there are situations in which something blocks the company's growth and the goals are not achieved. If such a situation occurs, it should give us food for thought, prompt us to analyze the structure and functionality of the website. This is precisely what a UX audit deals with! Usability analysis is otherwise known as verifying the website in terms of business goals, examining each of its elements, and finally drawing conclusions and proposing changes. Implementing recommendations should result in improved efficiency.
What does a UX (User Experience) audit consist of?
The scope of a UX audit usually depends on the needs and scope of the project ordered by the client. However, there is a set of benefits that the company receives as a result of the cooperation. These include:
a report with recommendations from the interactive agency and its extensive discussion with delegated persons,
ready graphic designs and mockups with recommended changes,
coding changes, i.e. implementing previously defined recommendations by the programmer.
The whole thing makes up a comprehensive process that allows you to end the cooperation with a visible effect. The report contains all the conclusions of the conducted research and expert analyses. Constructing mockups requires discussing the possibilities with the company's team. The second stage, i.e. creation, is the creative work performed by the agency. This is when the conclusions are transformed into solutions, and the company gets a chance to really improve its results. If the constructed mockups and graphic designs are accepted, it is possible to implement the described solutions by the programmer or a team of programmers, depending on the level of complexity of the project.
Often, companies that already have some resources decide to use an external company's help only to a limited extent. An example would be a situation where a company has programmers who can implement changes, but lacks designers and UX specialists. Then it outsources the aforementioned part of the work, because this is the only way to obtain reliable research results.
It is also worth mentioning the scope of the report, which is a very important element of each order carried out as part of the UX audit. It contains data such as:
user behavior based on data from analytical programs (e.g. Google Analytics),
an outline of the potential customer and their journey on the website, or in simpler terms, the person to whom you are directing your product or service as a company,
proposed aesthetic changes, product representations, references and the philosophy behind these changes,
feedback on website performance and optimization (responsiveness, mobile-friendliness, security)
Any errors noticed in the report are grouped according to their impact on the barrier to achieving business goals. They are usually divided into critical, medium and basic. As you can probably guess, critical are the most serious and really threaten the proper functioning of your site.
How to check the UX of a store or website during an audit?
Ordering or performing a UX audit with the help of your own specialists will become easier when you understand the entire process. The service is a series of procedures, and skipping some of them can result in severe consequences in the form of a lack of noticeable effects after the project is completed.
Business Analysis of the Company - Includes a thorough interview with the client to develop the right business approach. Checking the website or store appropriately, as well as proposing a solution, requires individual adjustment.
In-depth analyses of the interactive product - The moment of the UX audit, which is considered key in terms of competence. It is at this point that the impact of UX on sales effectiveness is examined and expert analysis (heuristic or in the form of a cognitive journey) is carried out. If the company has decided to conduct User Experience research, it is also carried out at this stage.
Creating a comprehensive report - The report contains all the elements presented above. The aesthetics of the developed report allow for easy familiarization with the data and drawing conclusions.
Video conference, during which we discuss all issues - The received report is worth discussing to make sure that both parties understand the same issues similarly. During such a conversation, the meaning of each point is explained, and then a decision is made on further work.
Design of planned mockups and graphic designs (UX and UI) - If the proposals and recommendations have been considered as possible to implement within the budget, it is time for design. This is the stage where graphic designers and UX designers work together to develop interactive solutions that meet the needs of customers.
Software, or implementation of solutions - Acceptance of mockups results in starting work and programming changes. If the company has decided on a comprehensive UX audit along with the implementation of changes, after delivering a ready website or store, it can count on results that increase with time.
UX audit price and other related costs
The costs associated with the service vary greatly. This is because a UX audit sometimes includes expensive User Experience research. Other times, however, an expert analysis by a designer along with data from tools is enough. The above stages illustrate to some extent how different the scale of the project can be. Will the client decide on mockups and graphic designs, or will a report suffice? Will it be necessary to implement the recommended changes or not? By answering these and similar questions, an interactive agency is able to price the service.