What is the purpose of SWOT Analysis?

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The SWOT analysis of your project will be very useful to focus attention on the real risks and real opportunities of the business you are developing. The human mind makes up for the lack of information through reasoning called heuristics , which simplify the decision-making process but at the same time risk making you underestimate the most important aspects of your project.

The SWOT matrix is ​​the summary document that forces you to think about your how does cash app work? business in the round.

Through SWOT analysis you will be able to get a clearer picture of the context, which will allow you to weigh all the pros and cons to make a much more rational and in-depth decision on the best way to achieve your goals.

Conclusions
In this guide article we have examined how to do a SWOT analysis with a practical example and we have examined which factors should be considered before, during and after the development of the matrix. Through the SWOT analysis you will have the useful elements to understand how to draft your Marketing Plan and you will be able to evaluate the most suitable activities to achieve the business objectives you have set yourself.

Whether you are an entrepreneur, administrator, marketing manager or external consultant, my advice is to never take anything for granted and to cooperate with your interlocutors in the common interest: the success of the analysis and of the entire project.