Ads University Blog Editorial Department
Ads University Blog Editorial Department
We will provide a wide range of content related to ad technology, from an introduction to UNIVERSE Ads, to those involved in web marketing.
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Release date: June 5, 2024
Local government websites are viewed by many local residents. It is no exaggeration to say that there is no local government that does not have a website. However, local government websites contain a large amount of information, and many people in charge find it difficult to manage them.
In this article, we will explain the purpose and requirements of a local government website, as well as the challenges of building a website and some success stories of local government websites.
In addition to operating and managing a website, it is important uruguay consumer email list to analyze how much information is being viewed, etc. In addition to disseminating information, you must also consider how to monetize the available space through advertising revenue.
In the second half of the article, we will introduce "MicroAd COMPASS," an ad delivery and management tool that helps improve monetization. If you are a local government official who is struggling with the construction and operation of your local government's website, please read to the end.
Show Table of Contents
The purpose and role of local government websites
1.1 Providing information to local residents
1.2 Public service information
1.3 Communication with residents
1.4 Dissemination of emergency information
1.5 Tourism Promotion
What is required when building a local government website?
2.1 Consideration of accessibility
2.2 Excellent usability
2.3 Strong Security
2.4 Multilingual Support
2.5 Mobile Friendly
2.6 Linking with SNS and apps
2.7 Engagement
Issues in building local government websites
3.1 I don't know where to find the information I need
3.2 Poor design and usability
3.3 Large amount of content
3.4 Information is managed by department
Successful examples of local government website construction
4.1 Chiba City, Chiba Prefecture
4.2 Hamamatsu City, Shizuoka Prefecture
4.3 Nikko City, Tochigi Prefecture
How to monetize your city website
5.1 Google Adsense
5.2 Free Space Banner Ads
About MicroAd COMPASS, a tool that helps local government websites monetize
6.1 Automatic delivery of ads with high bids in an auction format
6.2 Advertisements can be checked on a creative basis
1. Purpose and role of local government websites
The main purpose of a local government website is to provide information to local residents. They are also widely used to disseminate information to people who are considering moving or settling in the area and to people who are interested in the area. Here, we will explain the purpose and role of local government websites from the following five perspectives.
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