Think about including bonus content,
Posted: Wed Dec 04, 2024 9:47 am
Sign up free
How to use transactional email for marketing
Transactional messages are more than just functionality notifications. They also offer a great marketing opportunity that many businesses overlook.
With open rates eight times higher than marketing emails, they surely are a prime spot for some subtle, yet effective marketing.
Here’s how you can make the most of them:
1. Cross-selling and upselling
This simple optimization can increase your sales.Amazon does this brilliantly. They often include further personalized product recommendations in every order confirmation email. This encourages customers to shop more.
product suggestions in transactional emails
Want to do something similar? There are two ways to go about it:
Dynamic Content
This sounds tricky, but it’s quite easy. Using a platform like Brevo, you can create the logic that automatically fills in personalized product recommendations based on what each customer has purchased.
It’s a great way to tailor emails to each person without much manual effort.
Static offers
If dynamic content isn’t your thing, you can go with a static offer.
This means adding a fixed product recommendation or special offer that gets included in every order confirmation or shipping email. It’s less personalized, but still a good way to encourage repeat purchases.
2. Added value
Transactional emails don’t have to be dull. You can make them more Chinese Overseas Africa Phone Number Data engaging by adding extra value beyond the standard information.
special offers, promo codes, or helpful advice — something that goes beyond the expected information.
Take Uber, for example. After each ride, their email receipts include much more than just the fare details. Here’s what you’ll find in a typical email from Uber:
A ride summary: start and end address, date, time, and a map of the route
An option to review the driver
A chance to leave a tip
A CTA to download the UberEATS app
An invitation to apply for the Uber credit card
Social media links to stay connected
This is a great example of how you can use transactional emails to offer more than what’s expected. By filling that space with useful and engaging content, you turn a routine email into something that offers real value to your customers.Black Friday is coming up and competition will be hotter than ever! Make your business stand out with a top-notch Black Friday marketing strategy.
Black Friday is the start of the holiday shopping season. For both ecommerce and small businesses, Black Friday is a major sales opportunity. In 2023, online Black Friday shopping increased 8.5% from 2022, a trend that's only expected to continue.
Stand out from your competitors with a winning Black Friday marketing strategy. Reach customers with Black Friday emails and social media campaigns. Entice holiday shoppers with irresistible offers.We’ve put together a list of Black Friday marketing ideas to get you started for in-store and online retailers alike.
How to use transactional email for marketing
Transactional messages are more than just functionality notifications. They also offer a great marketing opportunity that many businesses overlook.
With open rates eight times higher than marketing emails, they surely are a prime spot for some subtle, yet effective marketing.
Here’s how you can make the most of them:
1. Cross-selling and upselling
This simple optimization can increase your sales.Amazon does this brilliantly. They often include further personalized product recommendations in every order confirmation email. This encourages customers to shop more.
product suggestions in transactional emails
Want to do something similar? There are two ways to go about it:
Dynamic Content
This sounds tricky, but it’s quite easy. Using a platform like Brevo, you can create the logic that automatically fills in personalized product recommendations based on what each customer has purchased.
It’s a great way to tailor emails to each person without much manual effort.
Static offers
If dynamic content isn’t your thing, you can go with a static offer.
This means adding a fixed product recommendation or special offer that gets included in every order confirmation or shipping email. It’s less personalized, but still a good way to encourage repeat purchases.
2. Added value
Transactional emails don’t have to be dull. You can make them more Chinese Overseas Africa Phone Number Data engaging by adding extra value beyond the standard information.
special offers, promo codes, or helpful advice — something that goes beyond the expected information.
Take Uber, for example. After each ride, their email receipts include much more than just the fare details. Here’s what you’ll find in a typical email from Uber:
A ride summary: start and end address, date, time, and a map of the route
An option to review the driver
A chance to leave a tip
A CTA to download the UberEATS app
An invitation to apply for the Uber credit card
Social media links to stay connected
This is a great example of how you can use transactional emails to offer more than what’s expected. By filling that space with useful and engaging content, you turn a routine email into something that offers real value to your customers.Black Friday is coming up and competition will be hotter than ever! Make your business stand out with a top-notch Black Friday marketing strategy.
Black Friday is the start of the holiday shopping season. For both ecommerce and small businesses, Black Friday is a major sales opportunity. In 2023, online Black Friday shopping increased 8.5% from 2022, a trend that's only expected to continue.
Stand out from your competitors with a winning Black Friday marketing strategy. Reach customers with Black Friday emails and social media campaigns. Entice holiday shoppers with irresistible offers.We’ve put together a list of Black Friday marketing ideas to get you started for in-store and online retailers alike.