Since the first lockdown in early 2020, major changes have appeared in the used car market, and more specifically in the luxury car and premium vehicle market (Porsche, Mercedes, BMW, etc.). Customers who were wondering how to buy a luxury car have become less hesitant to buy remotely, sometimes without even seeing or trying out the coveted car. This has led to major changes in customer relations, but also changes in the way of promoting vehicles for sale or developing awareness and sales when you are a car specialist.
The problem of automotive specialists on La Centrale or Le Bon Coin
To understand these changes, we must first remember that if a car austria telemarketing data enthusiast is looking for a car to sell, it is very likely that he will first go to online classified ad sites. All you have to do is type in "Porsche for sale le bon coin" or "Mercedes for sale La Centrale" to arrive very quickly on these classified ad sites. And you will quickly see the significant competition between all the luxury cars for sale on Le Bon Coin. We see cars photographed in a showroom, and for those who are not automotive professionals, it is quickly possible to be a little lost. All the cars look the same, and it is difficult to see clearly. Who can you trust?
This can be frustrating for those wondering how to buy a luxury car, because not all automotive professionals have the same reputation, nor the same quality of service, nor the same quality vehicles in stock. In this respect, selling cars through La Centrale or Le Bon Coin remains entirely possible, but it is today an insufficient method to differentiate yourself as an automotive specialist. And above all, it no longer makes anyone dream of spending €30,000 or €50,000 on a luxury car.
An example of a Porsche for sale on Le Bon Coin. The cars are simply lined up in a showroom. Not enough to sell a dream.
The Power of Instagram and Social Media in Luxury Car Sales
Gradually, some automotive specialists are beginning to adapt to this evolution and understand that to establish their reputation, sell the best luxury cars and find the best customers, it is becoming necessary to build their brand, their notoriety and their reputation well beyond a few ads on Le Bon Coin.
For this, social networks have become a formidable tool. The pioneers in this area are Porsche specialists, Ferrari specialists and luxury car specialists from England: companies like Tom Hartley Junior, DK Engineering or HR Owen, helped by the very high prices of the cars they offer for sale, understood very early on that to build a national reputation, or even a global reputation, it was in their best interest to build a powerful brand relayed throughout the
