The goal? To encourage young people under 25 to take control of their professional lives and motivate them to undertake projects that may have value for the rest of society. Do you want to know how we did it?
Steps for a correct user attraction through design and social media
Targeting the right audience
The first thing we did to attract users to the project approach was to ask ourselves the key questions: who do we want to target? What is the profile of the public that will show the most interest in this initiative? To answer these questions, we put on our work clothes and analysed the context and the online environment to extract some guidelines that would allow us to propose the most appropriate actions to develop.
In this analysis we see that social purchase employment data networks are the new habitat in which many young people spend a large part of their time. These platforms are becoming more and more a part of their lives, and they are 100% familiar with both their functionalities and their language.
From this idea was born the main claim on which the proposal is based: “I like to undertake”, considering “Like” as one of the main forms of communication for young people on social networks and “Entrepreneurship” as a word that evokes new ideas and professional and business opportunities in our days.
When developing this proposal, we had to take into account that today's society and the way we communicate have evolved, changing personal relationships for "likes" and "follows", so adapting the campaign message to this new language had to be essential to be able to connect with our target audience.
User attraction through design and social media
What do we contribute?
The promotional campaign for this course had to have, in any case, a focus aimed at attracting and motivating our potential audience. Making them part of the change that is also taking place in the business world is often a challenge, so the proposal had to have a very close character and closely associated with how young people today understand their relationships with their environment.
That is why showing the wide range of business opportunities that go hand in hand with the digital age was one of the main objectives of the campaign. With it, we sought to encourage young people impacted by our publications and advertisements to not miss out on the train of change, always with their sights set on constant evolution and professional growth.
The course, therefore, was focused on acquiring new knowledge and tools to show young people how the digital environment works and how this could help them in their entry into the labour market. To this end, pinchaaqui.es opted to promote the visibility and reach of the course thanks to social media campaigns , both on Facebook and Instagram, since both platforms are ideal for achieving these objectives of broadening horizons and generating new opportunities.
Intuitive, functional and… mobile landing page!
At pinchaaqui.es we are always at the forefront of all the new developments and improvements that this sector brings us every day and the design of the landing page for this entrepreneurship program was not going to be an exception.
This page had to fulfill a double mission: on the one hand, to offer a simple and intuitive browsing experience that would facilitate user registration for the course and, on the other hand, it had to adapt perfectly to all mobile devices; the main device used by our potential audience.
Our design team then got to work designing a landing page that responded to Mobile First Design , that is, designing first on mobile devices and then adapting it to a desktop version.
What do we achieve with this? On the one hand, the design thought for the mobile version allows for better adaptation to all resolutions, whatever the type of device, which undoubtedly improves the user experience regardless of the size or brand of their phone.
In addition, creativity must be sharpened, as a way must be found to express the most relevant information in the most effective way, with the least number of resources – to promote loading speed – and in a smaller space.
