Before asking the question "How to make an email newsletterso that it works for SEO" , please note that Google does not scan email. Therefore, your SERP ranking is not affected by the size of your contact base, how many people from your contact base responded to your email, or whether you included keywords in the email text. But this does not chinese student contact list mean that email newsletters cannot be used to attract traffic, interact with the client, analyze, and, accordingly, enhance the search engine promotion of the site.
Options for using email newsletters for SEO promotion
Here are some basic examples of email marketing applications that are relevant if you are doingsearch engine promotion":
Building up the link mass with the help of email notifications.
In order to notify subscribers about new content, tools such as:Google Alerts,Talkwalker,Mentionand Tracker.
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Using these resourcesSEO specialistwill be able to receive daily fresh information about competitors, the keywords they use, who links to them, etc. This will give an understanding of how to build a link mass.
At the same time, you can set up alerts to track who mentions your brand or your keywords without links. Or, conversely, who directly links to your site and brand.
Tracking competitors' content.
This setting will give you ideas on content, link building, and working with keywords.
Overview of links from a specific region.
Search engine optimization of websites also takes into account the geographical features of potential clients. For example, using email notifications, you can try to reach users who link to a competitor's website in a specific country.
Monitoring blogs on a specific topic. This feature is especially relevant if you receive a small number of notifications on your topic, and then it makes sense to additionally connect analysis by blogs. As a result, you will receive blogs that cover your topic, keywords, etc.
Surfing links to data or resources that can compete in quality.
The study will allow you to track down resources with links to information that you also own. Thus, an SEO specialist can select higher-quality materials and offer them to a specific site for placement with a link.
What other opportunities does email marketing offer for SEO optimizers?
Email newsletters can be an effective way to keep users active on your website. Of course, if you send a letter with a keyword in the title, it will not affect the website's search engine promotion in any way. An ordinary user will never be able to find a letter sent by company "A" to addressee "B" in Google, Yandex or another search engine SERP.
However, you can encourage your subscriber base to interact with the content on your website: follow links, leave comments under articles, support promotional activities in your social networks, etc. Don't forget to add a CTA - a call to action.
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Weekly digests. With the help of email newsletters you can stimulate your contact base to subscribe to the RSS feed,Youtube, social networks and other channels that will not let you forget about your brand.
And finally, important information about links in letters
It is recommended to mark links in the letter with UTM tags. The trick is that it allows tracking the number of transitions to the site from the "email newsletter" channel. However, if a person who followed the marked link does not perform any actions on the site and immediately closes it, such a transition, at a minimum, will not affect the search engine promotion of sites.
