domain or another
Posted: Wed Dec 04, 2024 8:54 am
Whether to choose a .lv domain or another is a regular subject of discussion among marketing specialists. We look at this question pragmatically - everything is decided by the market location of the company. If you are a Latvian company with a consumer in its territory, then the top-level lv domain is the most suitable for you. On the other hand, if your ambitions are in the international market, then you will need a com or eu domain.
The impact of Google's algorithm Opusums
This opinion is supported by Google's so-called Opusum algorithm. Its first update came out in 2016 and affected Google My Business listings by prioritizing out-of-town businesses in local searches. At the end of 2019, SEO specialists observed that the basic December update significantly affects the relationship between local and international domains in local search engines. For this reason, it was called Opusum 2. The algorithm prioritizes local domains in local search networks. This means that from the optimization point of view, the .lv domain can be optimized more easily and successfully in the local market. However, keep in mind that if your market is across borders, one of the global domains will be more valuable.
Industry and specific domains
Everyone has thought that public latvia b2b email leads administrations or educational institutions use domains like gov.lv or edu.lv. These are second-level domains that indicate the affiliation of the institution to a certain industry. We will talk about top-level domains and special domains in this chapter of the article. They are called vanity domains in English. We are talking about such as .army, .agency, .car, etc. In total, there may be more than three hundred of them . They have no national affiliation and are certainly international enough to be used directly for international website recognition. They are more difficult to optimize locally, but on the other hand contain industry phrases in English that are valuable at the keyword level. For example, .dental or .design. It is clearly a creative approach, it was not called vanity for nothing , because it is not simply otherness, but conceit and "jumping out".
Is one enough, or do you need multiple domains?
According to unverified information, there is a story that Mark Zuckerberg was once asked what he would have done differently if he were starting to build his Facebook now. To this question, Mark allegedly answered that he would first of all buy all possible domain variants. He is said to have been prompted to such a verdict by the fact that the social network was initially located on the domain thefacebook.com, and he had to pay 15,000 EUR for facebook.com. When he wanted to buy fb.com, he allegedly had to pay 250,000 EUR. An example in Latvia also proves why you should buy the different variants of domains related to your brand. The website of SIA Dižozols Pluss, founded in 1997, is located on the domain dizosols.lv.
Dižozols Pluss, Ltd. homepage screenshot (2021.07.20)
On the other hand, on the domain with the Latvian transcription dižozols.lv is the website of the company SIA Dizozols, registered in 2012, about which nine unflattering entries sudzibas.lv can be found at the time of writing. This is not a question of money, but an example of reputation. In order not to suffer losses or to deal with unnecessary ethical issues in the future, we recommend that you purchase all possible options that can strengthen the name of your brand and company in the digital environment.
The impact of Google's algorithm Opusums
This opinion is supported by Google's so-called Opusum algorithm. Its first update came out in 2016 and affected Google My Business listings by prioritizing out-of-town businesses in local searches. At the end of 2019, SEO specialists observed that the basic December update significantly affects the relationship between local and international domains in local search engines. For this reason, it was called Opusum 2. The algorithm prioritizes local domains in local search networks. This means that from the optimization point of view, the .lv domain can be optimized more easily and successfully in the local market. However, keep in mind that if your market is across borders, one of the global domains will be more valuable.
Industry and specific domains
Everyone has thought that public latvia b2b email leads administrations or educational institutions use domains like gov.lv or edu.lv. These are second-level domains that indicate the affiliation of the institution to a certain industry. We will talk about top-level domains and special domains in this chapter of the article. They are called vanity domains in English. We are talking about such as .army, .agency, .car, etc. In total, there may be more than three hundred of them . They have no national affiliation and are certainly international enough to be used directly for international website recognition. They are more difficult to optimize locally, but on the other hand contain industry phrases in English that are valuable at the keyword level. For example, .dental or .design. It is clearly a creative approach, it was not called vanity for nothing , because it is not simply otherness, but conceit and "jumping out".
Is one enough, or do you need multiple domains?
According to unverified information, there is a story that Mark Zuckerberg was once asked what he would have done differently if he were starting to build his Facebook now. To this question, Mark allegedly answered that he would first of all buy all possible domain variants. He is said to have been prompted to such a verdict by the fact that the social network was initially located on the domain thefacebook.com, and he had to pay 15,000 EUR for facebook.com. When he wanted to buy fb.com, he allegedly had to pay 250,000 EUR. An example in Latvia also proves why you should buy the different variants of domains related to your brand. The website of SIA Dižozols Pluss, founded in 1997, is located on the domain dizosols.lv.
Dižozols Pluss, Ltd. homepage screenshot (2021.07.20)
On the other hand, on the domain with the Latvian transcription dižozols.lv is the website of the company SIA Dizozols, registered in 2012, about which nine unflattering entries sudzibas.lv can be found at the time of writing. This is not a question of money, but an example of reputation. In order not to suffer losses or to deal with unnecessary ethical issues in the future, we recommend that you purchase all possible options that can strengthen the name of your brand and company in the digital environment.