Although the reason is unknown, one of the most opened email types among all emails sent is; welcome emails. These emails play a very effective role especially for brands that care about brand perception. Welcome emails are the only email type where you can briefly introduce your brand and the business you do to users and improve your first impression of them.
7. Reminder Emails
Users like to be reminded when necessary. For example, sending a discount reminder email to users near the end of the sale would be a logical marketing strategy.Evaluate Your Email Marketing Campaign Properly!
There’s a myth floating around in the email marketing world that the success of an email is directly proportional to its open rate. We’re sorry to be the bearer of bad news, but that’s not the case at all.
Open rates are great, everyone knows that. Opening emails will get you to more people. It will also take your campaign further. But can you achieve a healthy result with just your email open rates? We think the answer is no.
Let’s look at two different scenarios. One calculates the Chinese Overseas British Phone Number Data success of a campaign by the open rate of emails, the other the correct way. You decide
1.
Let's say you started a sales campaign for a product that will be on sale for a short time. You sent the campaign emails for this product to 100 people. When the discounted sales period ended, you looked at the opening rates to check the success of the campaign. You see that only 50 people opened the email you sent. According to this logic, the success rate of the email campaign is 50%. You immediately thought that the email might have a problem with delivery and started investigating.
You look at the results using all the resources at your disposal. But there doesn't seem to be a problem. No emails are marked as spam, no soft bounces, no blocks. So, how does the success of your post look according to this table? What happened to the other 50 emails you sent? Did they go to spam folders? Or did users send your email to the trash without reading it? We'll never know.
Additionally, you will not know how many people purchased your products as a result of your campaign.
You will not want to go down this path again. Because the result is obvious. It is a campaign whose success rate is not even certain.
So what will happen to the emails you send later? Let us tell you; you will act in a planned and careful manner.
2.
Before you go on a long journey, you check your car, look at your belongings, and complete your deficiencies. This time, prepare as if you were going on a journey. Check your IP addresses, look at your HTML codes, and most importantly, set up a tracking system that will measure the clicks on your email. Only in this way can you see the real success of your email.
Father's Day Post Ideas
