This discussion will review further about digital marketing framework and its benefits for business. You will also learn what examples of frameworks can be applied in a brand or company.
Check out the full details below, OK!
What is a Digital Marketing Framework?
Digital marketing framework is a marketing framework or model that you use in implementing digital strategies. This framework can be a reference when you will choose and implement what strategy to use.
Not only that, this framework also becomes a flow that will direct marketing activities. This will be very helpful when unexpected problems occur and show how not to get involved in more chaos.
In a digital marketing framework, you will find various components that are key to the framework. These components can vary depending on which framework or model you are going to use.
So, what kind of framework can you choose to develop your business?
There are many digital marketing framework models that you can apply, each of which has its own advantages and disadvantages. To choose the right framework , you need to first understand the company's priorities.
After that, you can adjust the business needs with the roles and functions of the existing marketing framework. Can a model or framework help achieve the company's goals and priorities? And what are the estimated benefits and impacts on the business as a whole?
Benefits of Digital Marketing Framework for Business
Before you get into the benefits of a digital marketing framework, first get to know the benefits of digital marketing as a whole. In running a business, having a basic view that will direct the strategy is very important. Likewise in digital marketing, which you can direct using a digital marketing framework.
Here are the benefits of implementing the right framework for your business:
Provides a reference in achieving business goals.
Directing the strategy and implementation whatsapp number database of the concepts being implemented.
Determine the stages that the company/brand needs to go through.
Identify the challenges that will be faced.
Know the opportunities and risks better.
Digital Marketing Framework Example
As previously reviewed, there are many models or frameworks that you can use in digital marketing. Here are some examples of digital marketing frameworks that you can apply to your business.
Marketing Funnel
You may already be familiar with this framework . Marketing Funnel is indeed one of the marketing frameworks widely used by business people. This marketing framework has six important stages in it, namely:
Interest (Interest)
Awareness
Intent (The intention to make a purchase appears)
Consideration (Considering)
Evaluation (Evaluate)
Purchase (Make a purchase)
RACE Planner
Next, there is the RACE Planner, which you can also use as a reference in running a marketing strategy. The RACE planner has four components, namely:
Reach : The stage where you reach your audience to increase brand awareness, usually through social media.
Act : The stage where you encourage your audience to take the desired action, such as visiting a website.
Convert : The stage where you change your audience into consumers who use your product.
Engage : The stage where you establish good relationships with consumers so they can become loyal customers.
SOSTAC Model
In the SOSTAC model, there are six stages that are the flow for the audience to become a buyer or customer. Here is a complete explanation.
Situation analysis : Collecting internal and external information.
Objectives : Determine the goals you want to achieve.
Strategy : Create a strategic plan for what will be done.
Tactics : Create more detailed stages of the strategy created.
Action : Implement the plan that has been made.
Control : Evaluate the strategies that have been implemented.
Flywheel Model
One of the important things you need to pay attention to in building a business is to pay attention to and recognize consumers well. This Flywheel model is suitable for this orientation because it focuses on consumer experience.
Here are the three levels you need to apply in the Flywheel Model .
Attract : You carry out promotional strategies and activities to attract the attention of potential consumers.
Engage : The stage where you provide further information about the product so that potential consumers want to try it.
Delight : The stage where you build good relationships with consumers so that they become loyal.
