How to implement WhatsApp in our emails

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As we all know, WhatsApp has become the communication channel par excellence in our daily lives. In fact, how many of us would find it difficult to spend a few days without it? And it is precisely the characteristic of allowing us to be continuously connected that we find so attractive and addictive. In fact, this has not gone unnoticed by companies, who have wanted to take poland mobile phone number list advantage of this feature for their own benefit. This is how many brands have launched into incorporating WhatsApp into their marketing strategy , especially as a customer service tool , but also to disseminate content from the brand itself . Below you can see a list of the main functions that WhatsApp can have in a marketing strategy:
Customer Service
Order Tracking
Sending News
Sending Discounts
Generating valuable content




In this case, if we use WhatsApp as a sales or customer service channel, email marketing can be an excellent way to publicize and promote this channel. Today we will explain two ways to do it: giving subscribers the possibility of contacting us (brand), or by sharing content from our email campaigns with their contacts.
1. CONTACTING THE BRAND VIA WHATSAPP
If what we want is for our users to know that they can contact us through WhatsApp, this is the best option. We can create a specific campaign to communicate this ease of contact with an eye-catching Call to Action, or add an icon in the footer of all our newsletters that directs the user directly to our WhatsApp. Here you can see a good example from Instagrafic where through the Call to Action “LET’S GO!” it redirects the user to WhatsApp and gives them the possibility of contacting the brand.

As you can see, when you click on the link a window opens to send a message to a specific recipient (in this case the company) and a default message is included.