1 How is a mobile application different from a mobile version of a website?
Let's look at the concepts:
A mobile application (native) is an application job seekers contact phone numbers list developed foriOSorAndroid(we work only with these platforms), for their operating system and requirements. The mobile application is independent of the site, it has its own unique features and capabilities: push notification, hardware functions (camera, etc.), offline operation.
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The mobile version of the site ismobile friendly website, which will work through a mobile browser. It replicates your resource, and therefore its capabilities are limited. In operation, the mobile version is significantly inferior in speed to the application, since it is completely dependent on the Internet.
If you just need to be on trend, mobile traffic is growing and your site is still not responsive and “slows down”, then this is for youmobile version of the site. If you want to solve specific business problems not only for the convenience of users, but also employees (to carry out special calculations, to ensure communication between departments and accounting), then a business application is the right choice.
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2 How can you make money on the app?
There are different ways to monetize mobile applications, so you choose the appropriate option depending on the specifics.
Advertising placement is one of the most popular methods of monetization, thanks to which the application becomes a platform for displaying advertising and the advertiser pays you money for its appearance;
partnership - allows you to place not just advertising for money, but also exchange products, services and subscriber bases within the framework of sponsorship;
additional functionality is another popular monetization method that allows the user to evaluate the version with “cut functionality”, gain trust and show the product “at its best”. If users like it, they will pay for the full version and you will not be the one selling “goods in a bag”;
paid access to the application (content) - some apps offer not only functionality but also content (information materials) for money. The demand for such applications is lower, but this is due to the selectivity of the audience - in general, such a move demonstrates a high return on investment.
To make the right choice, you need to analyze the application, see how competitors work and what is currently trending. Based on this data, we develop a marketing plan indicating budgets and KPIs.
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3 Do you develop applications on cross-platform frameworks?
Cross-platform frameworks (Xamarin, phonegap, ionic) help solve standard tasks, but you will not be able to make a truly unique application created for your business, which is required by the modern market and even markets.
If you are interested in a business application, then focus on the original development for a specific algorithm. For this, the native language of each platform is used, which allows you to implement the necessary logic and get the necessary technical solution, although it is somewhat more expensive (the time spent on development on a native or using a cross-platform framework is the same, but the time is estimated differently).
To summarize. For simple and budget projects, development on cross-platform frameworks is a good solution, but for entering the market and solving specific business problems, choose a contractor specializing in native platform languages.
