Commerce in Italy
Posted: Wed Dec 04, 2024 8:07 am
Ecommerce in Italy in 2019 still closes with growth. Let's see together how the sector has grown in the last year.
A turnover of 31.6 billion euros for the B2C segment alone, +15% compared to 2018: online shopping is increasingly popular in Italy and not only during the Christmas holidays or Black Friday. This is confirmed by the data from the report “ B2C eCommerce: the growth and innovation engine of Retail ”, by the B2C eCommerce Observatory of the Milan Polytechnic.
In Italy, the eCommerce sector seems to know no crisis, maintaining a very positive growth trend compared to the past.
The most active age group is undoubtedly that between 25 and 54, but, surprisingly, the number of over 65s who prefer the convenience of online purchasing is also growing.
eCommerce 2019: What do Italians like to buy online?
From the most popular electronic device to the most exclusive piece of clothing: nowadays you can buy everything online. However, some sectors have been identified that more than sale leads, armenia email address others historically drive the growth of the entire sector. This is undoubtedly the case for IT and electronics as well as clothing . However, there are more and more emerging sectors ranging from furniture (+30%, 1.7 billion euros), to food & grocery (+42%, 1.6 billion euros) and beauty (+27%, 568 million euros). Also always relevant are the data regarding the online purchase of toys (+18%, 602 million euros) and obviously publishing ( +8%, over a billion euros).
eCommerce in Italy: 2019 still highlights a gap
Although the eCommerce sector in Italy is constantly growing , the gap with other countries is still quite significant . According to the report and various analyses from DESI, Italy is still stuck in 25th place out of 28 countries. Behind this delay, there are probably numerous reasons that we can trace back, in part, to the poor ability of our fellow countrymen to use digital tools. Poor skills but not only: in Italy, more than in many other European countries, the link with cash is still very strong and despite the great steps forward made in recent years to facilitate electronic payments, offline purchases are still perceived as safer .
eCommerce and Retail: The Power of an Omnichannel Strategy
Convenient prices, a wide range of products, effective promotions: if for some sectors eCommerce has marked a significant turning point, for others direct contact and the in-store experience still represent a determining factor . This is precisely the case of fashion where the visit to the store accounts for 18.4% of purchases . Big brands but also small and medium-sized businesses therefore find themselves having to necessarily implement an omnichannel strategy that puts the consumer at the center.
A turnover of 31.6 billion euros for the B2C segment alone, +15% compared to 2018: online shopping is increasingly popular in Italy and not only during the Christmas holidays or Black Friday. This is confirmed by the data from the report “ B2C eCommerce: the growth and innovation engine of Retail ”, by the B2C eCommerce Observatory of the Milan Polytechnic.
In Italy, the eCommerce sector seems to know no crisis, maintaining a very positive growth trend compared to the past.
The most active age group is undoubtedly that between 25 and 54, but, surprisingly, the number of over 65s who prefer the convenience of online purchasing is also growing.
eCommerce 2019: What do Italians like to buy online?
From the most popular electronic device to the most exclusive piece of clothing: nowadays you can buy everything online. However, some sectors have been identified that more than sale leads, armenia email address others historically drive the growth of the entire sector. This is undoubtedly the case for IT and electronics as well as clothing . However, there are more and more emerging sectors ranging from furniture (+30%, 1.7 billion euros), to food & grocery (+42%, 1.6 billion euros) and beauty (+27%, 568 million euros). Also always relevant are the data regarding the online purchase of toys (+18%, 602 million euros) and obviously publishing ( +8%, over a billion euros).
eCommerce in Italy: 2019 still highlights a gap
Although the eCommerce sector in Italy is constantly growing , the gap with other countries is still quite significant . According to the report and various analyses from DESI, Italy is still stuck in 25th place out of 28 countries. Behind this delay, there are probably numerous reasons that we can trace back, in part, to the poor ability of our fellow countrymen to use digital tools. Poor skills but not only: in Italy, more than in many other European countries, the link with cash is still very strong and despite the great steps forward made in recent years to facilitate electronic payments, offline purchases are still perceived as safer .
eCommerce and Retail: The Power of an Omnichannel Strategy
Convenient prices, a wide range of products, effective promotions: if for some sectors eCommerce has marked a significant turning point, for others direct contact and the in-store experience still represent a determining factor . This is precisely the case of fashion where the visit to the store accounts for 18.4% of purchases . Big brands but also small and medium-sized businesses therefore find themselves having to necessarily implement an omnichannel strategy that puts the consumer at the center.