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Platforms and approaches for developing AI projects

Posted: Wed Dec 04, 2024 7:08 am
by Rajumlk63
Artificial Intelligence (AI) is unleashing an economic revolution and transforming projects in a wide range of fields. Among them, marketing stands out as one of the most dynamic and productive.

Today, innovative platforms are capitalizing on the power of generative AI to enhance marketing processes in different ways.

What are the most prominent approaches to developing AI projects?
1.- CRM
An AI-powered CRM is an innovative tool that helps businesses understand, engage, and retain customers more effectively. By combining artificial intelligence and customer relationship management, this type of software transforms the way businesses interact with customers. Instead of simply storing data, an AI-powered CRM analyzes, predicts, and automates interactions in real-time, providing a competitive advantage in the market.

Some of the pioneering platforms are Hubspot CRM , Salesforce AI or Zoho CRM.

2.- Content Optimization and SEO
SEO is crucial in digital marketing, offering various applications to australia telemarketing data promote brands, from improving web architecture to using social media. However, its complexity lies in the analysis of large amounts of data. With the advent of machine learning, AI-powered SEO tools have emerged that automate complex tasks, allowing specialists to focus on creative and strategic aspects.

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Some of the pioneering platforms are: Frase.io, Scalenut or diib.

3.- Predictive analysis and audience segmentation
AI has empowered predictive analytics and audience segmentation to provide marketers with the tools to better understand their audience and anticipate their future behaviors. Through the use of artificial intelligence algorithms and advanced data analysis techniques, these platforms make it possible to identify behavioral patterns, predict trends, and segme