Generating leads is good, converting them is better!
Posted: Wed Dec 04, 2024 6:18 am
Know the needs, expectations and attitudes of your personas
To build your offer, it is essential to know the needs of your prospects in order to best meet their expectations. Also, it is very important to understand the factors that will determine your choices. A good knowledge of your customers and the context in which they evolve makes it easier to influence their behavior and to support them well in their purchasing act.
The consumer's purchasing decision does not always depend solely on the quality-price ratio. Many other factors come into play, which can affect human psychology, feelings, and emotions. By learning to use these different criteria, and to understand them, you will find levers to convert your prospects into customers more easily.
H2 Building a high-performance sales journey
To maximize your sales, it is essential to build an effective sales argentina telemarketing data journey. It is up to you to optimize it and constantly develop it. This sales journey corresponds to all the stages between the first contact established with your prospect, and the conclusion of the sale.
In order to build your sales journey as best as possible, you will need to analyze past deals in order to create a funnel that matches the needs and expectations of your personas. Also, be sure to concretely identify the behaviors of your prospects at each stage of the journey to make optimizations if necessary. Make sure that your salespeople know the triggers that allow them to move from one stage to the next, and ultimately , make the purchase. Then, measure the results of your actions by analyzing the right KPIs. Finally, iterate again, review and continuously optimize your sales journey based on your analyses and feedback from your sales team.
Building a well-thought-out and relevant sales journey brings many benefits from a business point of view. You will be able to follow each step of the conversion journey and implement the best actions to achieve your goals, that is, convert your prospects into customers. You will also gain in quality on your lead generation. Indeed, if your sales journey is well built according to the needs and expectations of your personas, you will collect qualified prospects. The sales cycle will be reduced because the prospects contacted are already interested in your offer. This increases the value brought to your sales teams, who focus their sales efforts only on high-potential prospects. Finally, the more you work on your customer experience throughout the journey, the more you will gain in efficiency on conversions, and therefore, maximize your sales performance.
The sales process generally includes the following steps:
Handling objections: providing reassuring answers to fears or worries in order to consider them as an interest for the prospect to buy the product or service.
The conclusion of the sale: final phase which marks the signing of the contract(s).
Each sales journey is unique. Each company must build and think about it according to its own personas and business model. However, we find these different stages in any sales process, you simply have to adapt the levers to activate at each stage of the journey according to the company in which you work, your sector of activity, your targets, and your objectives.
Have a data-driven approach
For a company, being “Data Driven” means that every action, every strategic decision is taken on the basis of a numerical analysis via the interpretation of data. This approach allows you to analyze and organize data in order to better understand your prospects and customers.
Today, data is the fuel of businesses. However, data collection and processing must be GDPR compliant.
The amount of data created and collected increases every year. These are collected and detailed thanks to interactions on the Internet; they no longer stop at "simple" email addresses. Thus, marketing teams have access to significant quantities of precise and personal data. Moreover, with the arrival of connected objects and the evolution of digital at points of sale, everything becomes "data oriented".
However, to get real benefits from data collection, it is necessary to adopt a structured and intelligent exploitation of data. Since the arrival of the General Data Protection Regulation (GDPR), the relationship between marketing teams and data is becoming more resp
To build your offer, it is essential to know the needs of your prospects in order to best meet their expectations. Also, it is very important to understand the factors that will determine your choices. A good knowledge of your customers and the context in which they evolve makes it easier to influence their behavior and to support them well in their purchasing act.
The consumer's purchasing decision does not always depend solely on the quality-price ratio. Many other factors come into play, which can affect human psychology, feelings, and emotions. By learning to use these different criteria, and to understand them, you will find levers to convert your prospects into customers more easily.
H2 Building a high-performance sales journey
To maximize your sales, it is essential to build an effective sales argentina telemarketing data journey. It is up to you to optimize it and constantly develop it. This sales journey corresponds to all the stages between the first contact established with your prospect, and the conclusion of the sale.
In order to build your sales journey as best as possible, you will need to analyze past deals in order to create a funnel that matches the needs and expectations of your personas. Also, be sure to concretely identify the behaviors of your prospects at each stage of the journey to make optimizations if necessary. Make sure that your salespeople know the triggers that allow them to move from one stage to the next, and ultimately , make the purchase. Then, measure the results of your actions by analyzing the right KPIs. Finally, iterate again, review and continuously optimize your sales journey based on your analyses and feedback from your sales team.
Building a well-thought-out and relevant sales journey brings many benefits from a business point of view. You will be able to follow each step of the conversion journey and implement the best actions to achieve your goals, that is, convert your prospects into customers. You will also gain in quality on your lead generation. Indeed, if your sales journey is well built according to the needs and expectations of your personas, you will collect qualified prospects. The sales cycle will be reduced because the prospects contacted are already interested in your offer. This increases the value brought to your sales teams, who focus their sales efforts only on high-potential prospects. Finally, the more you work on your customer experience throughout the journey, the more you will gain in efficiency on conversions, and therefore, maximize your sales performance.
The sales process generally includes the following steps:
Handling objections: providing reassuring answers to fears or worries in order to consider them as an interest for the prospect to buy the product or service.
The conclusion of the sale: final phase which marks the signing of the contract(s).
Each sales journey is unique. Each company must build and think about it according to its own personas and business model. However, we find these different stages in any sales process, you simply have to adapt the levers to activate at each stage of the journey according to the company in which you work, your sector of activity, your targets, and your objectives.
Have a data-driven approach
For a company, being “Data Driven” means that every action, every strategic decision is taken on the basis of a numerical analysis via the interpretation of data. This approach allows you to analyze and organize data in order to better understand your prospects and customers.
Today, data is the fuel of businesses. However, data collection and processing must be GDPR compliant.
The amount of data created and collected increases every year. These are collected and detailed thanks to interactions on the Internet; they no longer stop at "simple" email addresses. Thus, marketing teams have access to significant quantities of precise and personal data. Moreover, with the arrival of connected objects and the evolution of digital at points of sale, everything becomes "data oriented".
However, to get real benefits from data collection, it is necessary to adopt a structured and intelligent exploitation of data. Since the arrival of the General Data Protection Regulation (GDPR), the relationship between marketing teams and data is becoming more resp