The hottest debates in the SEO community are about whether it is necessary to buy links to promote a site. Some are sure that this is one of the most effective ways to raise a site in search results. Others say that it is completely useless.
But the point is thatwebsite link promotioncan give both excellent and disastrous results. Why is the contrast so great? Let's figure this out and at the same time understand how to do it correctly.
Why do you need to purchase links to a website?
Previously, search engine filters assessed whether a resource was chinese overseas europe phone number list relevant to a user's request or not based only on the content of the website. If it contained the necessary keywords, it was displayed in the search. But over time, there were a lot of good texts optimized for search engines. Therefore, it was decided to add another evaluation criterion - link citation. This criterion complicatedwebsite promotion in search engines, since now robots evaluate the number of third-party sources that contain links to the resource being studied. The greater this number, the higher the website rating.
The point of introducing this criterion is that building up a link mass is much more difficult and takes more time than simply writing a certain number of optimized articles. After all, purchasing links for SEO promotion of a site in Yandex and Google requires a long search for sites, negotiations with their owners and, naturally, money.
Of course, you can skip the process of negotiations and searches, because there is a purchase of links on exchanges. On them you can easily buy the required number of links from a variety of sources. And when such exchanges appeared, everyone began to actively purchase links. This approach can hardly be called honest, so search engines added new algorithms that analyze the quality of the link mass. Andwebsite promotionbecame even more complicated. However, the practice still exists. For example, buying links on the SAPE exchange is very popular . The link mass allows:
improve the resource's authority index;
improve its position in search results;
attract users of the source to your website;
improve the recognition of the resource.
Therefore, purchasing links for Google and Yandex is one of the main SEO tools. Without this, it will be difficult for you to compete with more popular websites.
How do you select donors for purchasing links?
At first glance, everything is very easy. You just need to find a source with the same topic as your website. But in practice, this is complicated by the fact that resources on the same topic sooner or later run out. And more often than not, sooner than later. To ensure that the purchase of links for the site does not end with thematic sources, you can go several ways:
choose donors with related topics and write articles that suit both you and the site.
use websites that cover multiple topics and, again, write articles on your topic.
buy articles from media and blogs.
post articles through the Miralinks permanent link exchange .
At the same time, do not forget to look at the donor's traffic. If the site is visited by less than 500 people per day, this is not your option. You can evaluate the quantity and quality of traffic using special services such as Similarweb and SerpStat . And you can view the backlink mass of the donor site using the Ahrefs tool .
Is it necessary to purchase links to promote a website? - image
When placing a link, it is advisable to give priority to the main page. Then you will not only get an increase in the link mass, but also visitors to your website. Try not to place links in the footer, sidebars and other inconspicuous blocks. Also, when choosing a donor, look at how often the resource is updated, how involved the audience is (comments, views, shares), and how aggressive the advertising is. The last point is important because if there is a lot of advertising, the site owner has one interest - to get as much money as possible.
To obtain domestic link mass, there is a purchase of links on SAPE and other exchanges. But if you need Western links, everything is much more complicated. Western exchanges are constantly banned, so for a non-Russian-speaking audience, the link mass will have to be built manually, searching for donors and negotiating with the owners.
