Why Voice Search is Changing Everything Mobile
Posted: Wed Dec 04, 2024 5:42 am
Voice search on Google, Siri on Apple and Cortana on Microsoft: these three giants of the Web are betting on the fact that instead of writing we will dictate our searches or needs to the smartphone. And the smartphone will become a voice assistant that will advise us what to buy/do without having to read.
google-voice-search
Voice search on search engines is growing at a brazil telegram phone number list rate, especially but not only in the younger age groups who use it to search for music, physical addresses, maps, searches for video tutorials on YouTube. Voice search offers enormous advantages allowing you to multitask and not requiring special attention as when you type.
Technically Google releases very little to differentiate voice and keyboard searches: there seems to be a difference in the parameters of the Google search query that in voice searches in the initial part appends the parameter: gs_ivs=1
The slideshare presentation explains how voice searches are treated algorithmically by Google and Yahoo.
The summary is simple: you need to understand if and how much your customer uses / will use voice search in micro moments and modify the mobile marketing mix accordingly. We are already doing this on some advanced customers, with surprising evidence.
Welcome to the future
Note: This article was dictated (NOT written) using the voice assistant present in the Google apps. I had to correct about 5% of the transcriptions, saving at least 30% of the time compared to the classic option of writing.
If you have not yet tried Voice search on mobile, download one of the Google apps (Search, Maps, Docs or YouTube) on iOS; if you have an Android device less than 2 years old, it contains the app natively on the home screen.
google-voice-search
Voice search on search engines is growing at a brazil telegram phone number list rate, especially but not only in the younger age groups who use it to search for music, physical addresses, maps, searches for video tutorials on YouTube. Voice search offers enormous advantages allowing you to multitask and not requiring special attention as when you type.
Technically Google releases very little to differentiate voice and keyboard searches: there seems to be a difference in the parameters of the Google search query that in voice searches in the initial part appends the parameter: gs_ivs=1
The slideshare presentation explains how voice searches are treated algorithmically by Google and Yahoo.
The summary is simple: you need to understand if and how much your customer uses / will use voice search in micro moments and modify the mobile marketing mix accordingly. We are already doing this on some advanced customers, with surprising evidence.
Welcome to the future
Note: This article was dictated (NOT written) using the voice assistant present in the Google apps. I had to correct about 5% of the transcriptions, saving at least 30% of the time compared to the classic option of writing.
If you have not yet tried Voice search on mobile, download one of the Google apps (Search, Maps, Docs or YouTube) on iOS; if you have an Android device less than 2 years old, it contains the app natively on the home screen.