How can we encourage the use of the app with email?
Posted: Wed Dec 04, 2024 5:36 am
Previously we saw what type of messages we can send to users who have our app and how the Message Center works. In this case, we will see what strategies we can use to get users in our database to decide to download the application and interact with it.
First of all, it is necessary for users to know about the existence of our app or its launch. Among the main channels that we can use to spread and promote it are social networks, the website itself and, of course, email marketing.
In the case that concerns us as email marketing specialists, this is the oman mobile phone number list strategy that we would use in this field. The ideal would be to design a specific campaign to announce the launch of the app and what this will entail. For example:
– When is it released?
– What advantages will the user have by downloading it: discounts, being part of a loyalty program, exclusive information and news, etc.
– Celebrate the launch with a discount that is valid only on purchases made via app
– Accompany with a visual of what it will be like
We can then remind our subscribers by incorporating a banner about it in all our regular campaigns.
Once the app is up and running, we need to find a way to encourage downloads and use. Here we could use 4 strategies that are really effective and widely used in the fashion sector:
1- Early discounts in the APP
You have probably seen on more than one occasion that during sales periods some brands take advantage of the opportunity to start them earlier on their app. Normally there is a difference of a few hours from the start on the website. This is a good strategy to encourage the download and use of the app. Users will not want to be left without that product they had been saving in their basket and will want to be the first to see which products have a discount and the percentage of this discount. It is the perfect excuse to get the subscriber to take action using a resource as useful as “loss aversion”. Here we leave you an example from Stradivarius and another from Pull&Bear .
Click to enlarge
Click to enlarge
2- Discount period on purchases made only from the APP
Another interesting tactic to encourage subscribers to use the app is to establish a period in which in-app purchases are discounted. Of course, only from within the app. This could be a discount applicable to the final purchase, or only to a specific product category. There are multiple options, it's just a matter of finding the one that best suits your strategy.
First of all, it is necessary for users to know about the existence of our app or its launch. Among the main channels that we can use to spread and promote it are social networks, the website itself and, of course, email marketing.
In the case that concerns us as email marketing specialists, this is the oman mobile phone number list strategy that we would use in this field. The ideal would be to design a specific campaign to announce the launch of the app and what this will entail. For example:
– When is it released?
– What advantages will the user have by downloading it: discounts, being part of a loyalty program, exclusive information and news, etc.
– Celebrate the launch with a discount that is valid only on purchases made via app
– Accompany with a visual of what it will be like
We can then remind our subscribers by incorporating a banner about it in all our regular campaigns.
Once the app is up and running, we need to find a way to encourage downloads and use. Here we could use 4 strategies that are really effective and widely used in the fashion sector:
1- Early discounts in the APP
You have probably seen on more than one occasion that during sales periods some brands take advantage of the opportunity to start them earlier on their app. Normally there is a difference of a few hours from the start on the website. This is a good strategy to encourage the download and use of the app. Users will not want to be left without that product they had been saving in their basket and will want to be the first to see which products have a discount and the percentage of this discount. It is the perfect excuse to get the subscriber to take action using a resource as useful as “loss aversion”. Here we leave you an example from Stradivarius and another from Pull&Bear .
Click to enlarge
Click to enlarge
2- Discount period on purchases made only from the APP
Another interesting tactic to encourage subscribers to use the app is to establish a period in which in-app purchases are discounted. Of course, only from within the app. This could be a discount applicable to the final purchase, or only to a specific product category. There are multiple options, it's just a matter of finding the one that best suits your strategy.