How to Get New WhatsApp Blue Tick (Formerly Green Tick Verification)

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Do you know how much easier it would be to boost your sales on WhatsApp if customers trusted your business? The WhatsApp blue tick verification - formerly green tick - is the key to that. It shows credibility, allows for relationship building and eventually leads to better engagement and sales.

But how exactly can you get the WhatsApp blue tick? And is every business eligible for verification? We’ll explore all questions related to verification on WhatsApp in this guide.

What is the WhatsApp blue tick? (formerly green tick)
The WhatsApp blue tick is a badge that indicates Meta has verified your business. It pops up next to your business’ name, showing credibility and making you more trustworthy to customers.

Up until a few months ago, the WhatsApp verified badge was green in color. However, in their latest Conversations Event, Meta announced verification badge will become blue. While the change is still rolling out for countries around the world, it’s already live in places like India, Colombia, Brazil, and Indonesia.

WhatsApp green tick vs blue tick verification
Many businesses on WhatsApp are curious why Meta is shifting from green to blue verification ticks. The truth is: this change is nothing short of a strategic move.

While both WhatsApp checkmarks serve the same purpose, which is showing credibility and proving legitimacy of a business, the blue tick represents an upgrade for several reasons:

Availability: The green tick verification was previously available for businesses on the WhatsApp Business API only. However, the blue tick will soon be available for businesses both on the WhatsApp Business App (free version) and the WhatsApp Business API.

Brand Consistency: All Meta platforms have blue verification ticks. Now that WhatsApp is among them, a blue checkmark next to your WhatsApp Display name will make it more recognizable to users on Instagram, Facebook, etc.

How will this affect businesses with an active green tick?
If your business has the green tick verification, you don’t have to manually make any changes in your verification process. It will change automatically to blue when the update cambodia whatsapp phone number reaches your country.

Regarding this, Meta states: “If you have a verified badge today, you keep your verified status. No action is required from you.”

However, if this is not the case, let’s explore how to get the new WhatsApp blue tick badge on WhatsApp.

Who is eligible for blue tick verification on WhatsApp?
Who can apply for the WhatsApp Blue Tick?

There are a few eligibility criteria that a business needs to meet in order to get a blue verified badge on WhatsApp:

Must be at least 18 years old.
Need to be active on WhatsApp Business.
Must have a WhatsApp business profile with a profile picture and a display name.
Have no active WhatsApp Premium subscription.
Make sure their business industry is not among the list of businesses not eligible for verification on WhatsApp.
Your business should operate in a supported country (India, Brazil, Indonesia or Colombia).