In Spain, many competing fashion brands in the market provide valuable challenges to earning revenue. Also, can Mango’s marketing strategy adapt to the needs of its business?
Let's explore further and decide if you can apply some facets to successfully implement them.
Mango History
BluCactus - Mango fashion brandFor starters, Mango chinese malaysia cell phone number data was established by Turkish Jewish immigrant brothers Isak Andic and Nahman Andic in 1984. While the brand is based in Barcelona, Spain, and retains its largest market in the country, Turkey comes in second.
Furthermore, Mango is a luxury brand that offers products such as clothing for men, women, and children. Along with this, there are also accessories such as glasses, hats, bags , scarves, and jewelry present.
Aside from this, the company logo is recognized for its bold and edgy design as the letters have white grooves. That being said, many can easily identify the logo around the world.
Additionally, another detail worth highlighting is the progressive success that the founding brothers have had with this company. To illustrate, the company's first website was created in 1995 and its first online store soon gained presence in 2000.
BluCactus - Mango fashion brandInterestingly, Mango was originally designed for a female audience, but this changed with the introduction of a men's line in 2008. Over time, the brand grew with the help of brand ambassadors such as Kate Moss, Queen Letizia and Zinedine Zidane.
Sales revenue and international attention certainly grew with these actions. By 2020, the company expanded to a line for teenagers that invited new customers through a TikTok scenario in the Barcelona stores.
In short, with the help of celebrities and hard work, Mango has generated and sold millions of products worldwide.
Target audience
BluCactus - Mango fashion brandFurthermore, Mango's target audience consists predominantly of young women between the ages of twenty to thirty-five. Moreover, they make up the largest percentage because young women are more likely to care about fashion trends .
Apart from this, the second largest percentage of Mango’s target audience is young men in the same age group. Interestingly, there is no shortage of diversity as the company’s stores can be found in over a hundred countries.
Furthermore, customers are looking for value and want to emulate a positive and lively image. In fact, people are attracted to this refined and relaxed reputation that easily adapts to everyday life.
Mango Marketing Strategy
Furthermore, Mango’s marketing strategy has prepared the company to meet its objectives in a competitive market. That said, let’s examine how its marketing mix works across its product, pricing, advertising, and distribution strategies:
Product strategy
BluCactus - Mango fashion brandAn important element to consider is that Mango products are of good quality, which generates attraction among the well-off and middle classes of society. In its beginnings, the company was dedicated to creating clothing and accessories for women, including handbags and dresses .
However, their expertise grew over time as fashion lines for men, children and teenagers were created offering more diverse items. To illustrate, in the men's line , tailoring services are available for items such as suits, jackets, vests, trousers and shirts.
While most of the accessories for shoes, bags, and glasses are common across all age groups, there are some differences. For example, the kids line has hair accessories or the men's line has ties.
The last significant variation can be seen in the teen line, as scarves are not offered there. While there are features that offer opposite items in the Mango brand lines, they all promote the same refined result.
This being the rough surface of various products offered by the company, there are always new collections to look out for! In essence, by becoming adaptable to age groups and gender differences in addition to offering seasonal collections, it can also gain prosperity.
