How to build a strong employer brand?
Posted: Wed Dec 04, 2024 5:28 am
When candidates start looking for a job, the first thing they probably look for is the most renowned and largest companies in the industry they are most interested in. However, things have changed a lot in recent times since employer branding has gained momentum.
Company size and reputation still matter, but candidates have begun to pay closer attention to company culture.
In fact, 86% of employees said company culture was very important to them. That said, companies now view their culture, or employer brand, as a key element in attracting new talent and retaining existing ones.
So what is an employer brand, why is it important for your business? And how do you build a strong employer brand strategy?
What is employer branding?
Employer branding is the reputation and perception of your company among albania telemarketing data your current employees and potential job seekers. It is important to note that the image you project should not only be perceived externally, but also internally. In other words, when you refer to your employer brand, can your employees or potential candidates answer the question of what makes your company a better place to work compared to other organizations?
What makes your employer brand complicated is that it is not a tangible thing, it is actually livable and can only be projected and seen by others if it really exists, and if it does, it must be constantly improved. It is a long work process that has many benefits for the company. One of the secrets to its success is a good storytelling strategy.
Now that you know what an employer brand is, let us explain the importance of implementing an employer branding strategy.
Benefits of a Strong Employer Brand
72% of global hiring managers agree that employer branding has a significant impact on recruiting and retaining your top talent at work. That said, it’s clear that this strategy presents many opportunities and benefits, including:
Attracting the best talents
Attracting new talent
It’s time to shine! If you’re looking for new talent to join your company, make sure to promote your employer brand. 50% of candidates are willing to turn down a job offer if the company has a bad reputation, even for a pay raise. Today’s job seekers are looking for a flexible and friendly work environment that encourages work-life balance.
It is then important to make real efforts to share your company’s values and culture on social media for example. These platforms have become the first thing that potential candidates consult before applying, just to get an idea of the workplace they are soon to join.
In other words, your employer brand is the first thing people see when deciding whether or not to work for you. It’s what reassures them about their choice and encourages them to take the next step in the hiring process.
When your employer brand is strong, you can attract candidates who want to work with you because they believe in what you do, not just because they need a job.
Boosting employee morale
Boosting employee morale
Company size and reputation still matter, but candidates have begun to pay closer attention to company culture.
In fact, 86% of employees said company culture was very important to them. That said, companies now view their culture, or employer brand, as a key element in attracting new talent and retaining existing ones.
So what is an employer brand, why is it important for your business? And how do you build a strong employer brand strategy?
What is employer branding?
Employer branding is the reputation and perception of your company among albania telemarketing data your current employees and potential job seekers. It is important to note that the image you project should not only be perceived externally, but also internally. In other words, when you refer to your employer brand, can your employees or potential candidates answer the question of what makes your company a better place to work compared to other organizations?
What makes your employer brand complicated is that it is not a tangible thing, it is actually livable and can only be projected and seen by others if it really exists, and if it does, it must be constantly improved. It is a long work process that has many benefits for the company. One of the secrets to its success is a good storytelling strategy.
Now that you know what an employer brand is, let us explain the importance of implementing an employer branding strategy.
Benefits of a Strong Employer Brand
72% of global hiring managers agree that employer branding has a significant impact on recruiting and retaining your top talent at work. That said, it’s clear that this strategy presents many opportunities and benefits, including:
Attracting the best talents
Attracting new talent
It’s time to shine! If you’re looking for new talent to join your company, make sure to promote your employer brand. 50% of candidates are willing to turn down a job offer if the company has a bad reputation, even for a pay raise. Today’s job seekers are looking for a flexible and friendly work environment that encourages work-life balance.
It is then important to make real efforts to share your company’s values and culture on social media for example. These platforms have become the first thing that potential candidates consult before applying, just to get an idea of the workplace they are soon to join.
In other words, your employer brand is the first thing people see when deciding whether or not to work for you. It’s what reassures them about their choice and encourages them to take the next step in the hiring process.
When your employer brand is strong, you can attract candidates who want to work with you because they believe in what you do, not just because they need a job.
Boosting employee morale
Boosting employee morale