5 points to master Meta Ads (Facebook Ads) for BtoB | Introducing operational benefits and use cases
Posted: Wed Dec 04, 2024 5:25 am
Many companies would like to strategically use Meta Ads (Facebook Ads) for their B2B business.
In order to increase the effectiveness of your ads, it is important to understand the benefits of Meta Ads (Facebook Ads) and the differences between them and B2C businesses, and to grasp the key points for use.
So, in this article, we will explain in detail the key points of Meta Ads (Facebook Ads), their operational benefits, and recommended ad campaigns.
Please refer to this article if you are considering introducing Meta Ads.
Table of Contents [ show ]
What are Meta Ads (Facebook Ads) for B2B?
Meta Ads (Facebook Ads) for BtoB refers to Meta Ads (Facebook Ads) used by BtoB businesses.
In fact, Meta Ads (Facebook Ads), which are suitable for acquiring conversions and increasing brand awareness, are said to be compatible with B2B.
The reason for this is that Meta Ads (Facebook Ads) are not only good for acquiring product inquiries, but also for easily connecting them to leads, such as webinars and requests for document downloads.
In order to acquire leads that will lead australia business email list to future orders, it is necessary to effectively deliver online ads to the target business sector or industry.
Depending on the creative and operation, even B2B businesses can expect great advertising results with a low budget.
Three differences from BtoC advertising
When it comes to Meta Ads (Facebook Ads), many companies probably associate it with B2C businesses.
When running Meta ads (Facebook ads) for B2B business development, it is important to understand the differences between B2C ads.
In this chapter, we will explain three differences between B2C ads and Meta ads.
① Target
The biggest difference between BtoB Meta Ads (Facebook Ads) and BtoC Ads is the target audience.
Meta Ads (Facebook Ads) set targeting based on user profile information.
Since BtoC businesses target general consumers of a wide range of ages, it is common for e-commerce retailers and other such businesses to set broad targets for gender, age, place of residence, etc., in order to target as many users as possible.
On the other hand, in BtoB business, in order to pinpoint companies and people interested in your products, you need to narrow down your target with more detailed settings than
in BtoC. This is because BtoB has a smaller user population than BtoC.
To improve conversion rates in BtoB, you need to clarify and improve the accuracy of the attributes, characteristics, departments, job types, and job titles of the target companies.
When developing BtoB, you should target by considering when, which companies, how, how much, and what you want to sell.
②Cost
The costs of Meta Ads (Facebook Ads) for B2B and B2C are different.
Although it depends on the purpose of the advertisement, the competitive situation, the target, etc., the average budget is about 100,000 to 300,000 yen per month.
In the case of BtoB, as mentioned above, the denominator is small and the targeting range is narrow, so the cost per acquisition tends to be higher.
Although it depends on the billing format, in the case of impression billing, which is charged for every 1,000 ads, for BtoB it is about 3,000 to 6,000 yen per 1,000 impressions, but for BtoC it is about 1,000 to 3,000 yen.
Note that if you are running remarketing ads for BtoB businesses to users who have visited your site once, it may exceed 10,000 yen depending on the settings, so be careful.
In order to increase the effectiveness of your ads, it is important to understand the benefits of Meta Ads (Facebook Ads) and the differences between them and B2C businesses, and to grasp the key points for use.
So, in this article, we will explain in detail the key points of Meta Ads (Facebook Ads), their operational benefits, and recommended ad campaigns.
Please refer to this article if you are considering introducing Meta Ads.
Table of Contents [ show ]
What are Meta Ads (Facebook Ads) for B2B?
Meta Ads (Facebook Ads) for BtoB refers to Meta Ads (Facebook Ads) used by BtoB businesses.
In fact, Meta Ads (Facebook Ads), which are suitable for acquiring conversions and increasing brand awareness, are said to be compatible with B2B.
The reason for this is that Meta Ads (Facebook Ads) are not only good for acquiring product inquiries, but also for easily connecting them to leads, such as webinars and requests for document downloads.
In order to acquire leads that will lead australia business email list to future orders, it is necessary to effectively deliver online ads to the target business sector or industry.
Depending on the creative and operation, even B2B businesses can expect great advertising results with a low budget.
Three differences from BtoC advertising
When it comes to Meta Ads (Facebook Ads), many companies probably associate it with B2C businesses.
When running Meta ads (Facebook ads) for B2B business development, it is important to understand the differences between B2C ads.
In this chapter, we will explain three differences between B2C ads and Meta ads.
① Target
The biggest difference between BtoB Meta Ads (Facebook Ads) and BtoC Ads is the target audience.
Meta Ads (Facebook Ads) set targeting based on user profile information.
Since BtoC businesses target general consumers of a wide range of ages, it is common for e-commerce retailers and other such businesses to set broad targets for gender, age, place of residence, etc., in order to target as many users as possible.
On the other hand, in BtoB business, in order to pinpoint companies and people interested in your products, you need to narrow down your target with more detailed settings than
in BtoC. This is because BtoB has a smaller user population than BtoC.
To improve conversion rates in BtoB, you need to clarify and improve the accuracy of the attributes, characteristics, departments, job types, and job titles of the target companies.
When developing BtoB, you should target by considering when, which companies, how, how much, and what you want to sell.
②Cost
The costs of Meta Ads (Facebook Ads) for B2B and B2C are different.
Although it depends on the purpose of the advertisement, the competitive situation, the target, etc., the average budget is about 100,000 to 300,000 yen per month.
In the case of BtoB, as mentioned above, the denominator is small and the targeting range is narrow, so the cost per acquisition tends to be higher.
Although it depends on the billing format, in the case of impression billing, which is charged for every 1,000 ads, for BtoB it is about 3,000 to 6,000 yen per 1,000 impressions, but for BtoC it is about 1,000 to 3,000 yen.
Note that if you are running remarketing ads for BtoB businesses to users who have visited your site once, it may exceed 10,000 yen depending on the settings, so be careful.