What is a landing page and why do I need one in my digital marketing strategy?
Posted: Wed Dec 04, 2024 5:22 am
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The landing page is something fundamental in a digital marketing strategy , but in many cases we would not know how to define exactly what it is and what it is used for. That is why at e-strategia we want to provide a solution and we leave you with a definition of what a landing page is and what it is used for:
What is a landing page?
It could be defined as “a website designed specifically to convert visitors into leads”. A landing page will help us convert users into end customers , which is why they are so important.
It is about offering something that seduces the potential client, in this canada business email list way they will be more interested and willing to leave information through a form. This is basically the mechanics of a landing page.
Designing a perfect landing page
Perfect landing page design
This is how a perfect landing page is structured .
What is the purpose of our landing page?
The main objective we want to achieve is CONVERT; we will achieve this in different ways depending on whether we want the user to subscribe, download a document, make a purchase, call by phone, send an email… So the important thing is that the user is very clear about what they have to do.
When structuring a landing page, it is not only the design that is important (which it is, and very much so), but it must also include some key elements so that our clients do what we want.
10 Tips for Creating a Landing Page That Converts
- Elaborate headline: The title is the first thing users see and will make them want to continue browsing your landing page. It should be descriptive, powerful, persuasive and contain the main keywords .
- Add its main benefits and solutions in the subtitle.
- Make sure the image is of good quality.
- The form should be simple.
- The call to action must be direct.
- The design has to be clear and attractive.
- Usability, responsiveness and simplicity.
- SEO optimization.
- Friendly URLs.
- No more menus or distracting elements.
How to create a landing page? Tools
Our e-team is specialized and has extensive experience in the development of Landing Pages. In our agency you will find programmers, SEO specialists, copywriters, designers… who will create the perfect Landing Page for your company and your clients. We have great conversion figures that support our work over these 10 years of e-strategy.
But, if you prefer to start getting into this world on your own, there are different tools to make the perfect Landing Page; here we list them for you:
Leads pages
Instapage
Pagewiz
Unbounce
You now know everything you need to know about landing pages! Remember that at e-strategia we have professionals who will work magic with your idea and turn it into the perfect landing page.
In addition, we have the doors open to our digital e-school where we periodically offer courses so that you can specialize or learn about digital marketing and become a marketing guru.
The landing page is something fundamental in a digital marketing strategy , but in many cases we would not know how to define exactly what it is and what it is used for. That is why at e-strategia we want to provide a solution and we leave you with a definition of what a landing page is and what it is used for:
What is a landing page?
It could be defined as “a website designed specifically to convert visitors into leads”. A landing page will help us convert users into end customers , which is why they are so important.
It is about offering something that seduces the potential client, in this canada business email list way they will be more interested and willing to leave information through a form. This is basically the mechanics of a landing page.
Designing a perfect landing page
Perfect landing page design
This is how a perfect landing page is structured .
What is the purpose of our landing page?
The main objective we want to achieve is CONVERT; we will achieve this in different ways depending on whether we want the user to subscribe, download a document, make a purchase, call by phone, send an email… So the important thing is that the user is very clear about what they have to do.
When structuring a landing page, it is not only the design that is important (which it is, and very much so), but it must also include some key elements so that our clients do what we want.
10 Tips for Creating a Landing Page That Converts
- Elaborate headline: The title is the first thing users see and will make them want to continue browsing your landing page. It should be descriptive, powerful, persuasive and contain the main keywords .
- Add its main benefits and solutions in the subtitle.
- Make sure the image is of good quality.
- The form should be simple.
- The call to action must be direct.
- The design has to be clear and attractive.
- Usability, responsiveness and simplicity.
- SEO optimization.
- Friendly URLs.
- No more menus or distracting elements.
How to create a landing page? Tools
Our e-team is specialized and has extensive experience in the development of Landing Pages. In our agency you will find programmers, SEO specialists, copywriters, designers… who will create the perfect Landing Page for your company and your clients. We have great conversion figures that support our work over these 10 years of e-strategy.
But, if you prefer to start getting into this world on your own, there are different tools to make the perfect Landing Page; here we list them for you:
Leads pages
Instapage
Pagewiz
Unbounce
You now know everything you need to know about landing pages! Remember that at e-strategia we have professionals who will work magic with your idea and turn it into the perfect landing page.
In addition, we have the doors open to our digital e-school where we periodically offer courses so that you can specialize or learn about digital marketing and become a marketing guru.