How does Whatsapp Business work?

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A few years ago, WhatsApp became yet another customer service channel, especially for small businesses. WhatsApp Business was created to offer more features adapted to the business environment and expand service to medium and large companies. One of the main innovations to professionalize the use of WhatsApp was the creation of an API, which allows, among other actions, the monitoring of transactional information in real time (online orders and confirmations) and customer service. For example, the company's Facebook page can have a link that allows the customer to send a message directly to WhatsApp.

Installing Whatsapp Business
To install the tool, simply search for the name Whatsapp Business japan whatsapp number database in the Google Play Store. The app is not yet available for iOS, only Android. The installation and verification processes are the same as for the conventional app. If your number is already being used in the conventional version, the app will suggest migrating to Whatsapp Business .

Tip: if your phone has a dual SIM card, you can have one phone number for conventional WhatsApp and another for the business version.

Whatsapp business: configuration
Once the installation is complete, you need to set up a profile with information similar to a Facebook business page . You can provide the name of the establishment, opening hours, website, description of services and physical address.

To organize customer service, there are some standard labels in the app itself that inform, for example, new customer, new order, pending payment, paid and order completed. It is possible to add other personalized labels according to the company's needs, but the color of the label is already determined by WhatsApp itself.

Path: settings > labels

There are a few automated options for sending responses to customers that save time. If a lot of customers ask about opening hours, for example, the app reuses the message for similar questions in the quick response command. There are also options for an away message and a greeting message.

To write a message, simply press the + button. Messages are configured in text format and can include emojis. Shortcuts can be created for these messages that will follow the standard /shortcutname bar. Up to three keywords can be chosen to facilitate access to these shortcuts.

Path: three-dot menu > settings > company settings

Whatsapp Business Metrics
To assess the efficiency of the service, the application provides some metrics, such as the total number of messages sent, messages delivered, messages read and messages received. However, this feature is still limited and there are no graphs or details by period and the data can only be checked on the smartphone itself, not being allowed to be accessed via desktop.