The Do's and Don'ts of Product Surveys
Posted: Wed Dec 04, 2024 5:01 am
Do you remember the last time you filled out a product survey that made you feel strongly about the brand? Was it engaging? Did it make you want to answer the questions honestly?
Imagine if you gave your customers the same feeling of being heard.
A well-crafted product survey helps increase brand loyalty, customer satisfaction, and product sales. This article will tell you all about product surveys.
Let's review:
Product Survey Basics
How they benefit your business
The best questions to ask
Eight types of surveys
The five best channels to send your surveys, and
Useful software to make excellent product surveys
“Marketing without data is like driving with your eyes closed.” – Dan Zarrella, author of afghanistan telemarketing data 'The Science of Marketing' and award-winning social media scientist, Hubspot.
1. Product Surveys: The Basics
importance-of-product-research
Let's build a solid foundation.
This section will help you define product surveys. We will also look at who uses them and for what purpose. Finally, we will discuss the key difference between product and customer satisfaction surveys.
What are product surveys?
As the name suggests, a product survey is a type of feedback survey that focuses on a product or service. Companies use them to see what their customers think about their products.
They include a variety of questions ranging from “How likely are you to recommend our services to your friends?” to “What features would you like to see in our products?”
Simply put, Julie Zhou, co-founder of Inspirit , puts it well when she says, “ To find ideas (about products), find problems. To find problems, talk to people.”
A product survey is the best way to talk to your customers about upcoming or ongoing products and services.
Who uses product surveys?
To create something you want to sell, first study and research the market. Then, develop the product as best you can. – Clive Cussler, New York Times bestselling author
Brands that truly care about their customers' wants and needs use product surveys .
They focus on increasing customer experience and satisfaction. Therefore, they conduct extensive market research that helps them identify the exact problems their products or services are designed to solve.
What are product surveys used for?
“Don’t find customers for your products, find products for your customers ” – Seth Godin, author and founder of AltMBA.
Think about the words above. A product survey is the best tool to narrow down the products and features your customers are looking for.
By giving your customers a means to solve their problems and improve their lives, you increase customer satisfaction and experience.
And that's not all. As mentioned above, you can also use them for existing products.
This means you can see which products are working well and which aren't, giving you a clear path to improvement.
Product surveys vs customer satisfaction surveys
Simply put, a product survey is about the product, while customer satisfaction surveys are based on the customer experience at a specific point in time.
The difference between the two types of survey can be very clear if you look at the questions asked in both.
Imagine if you gave your customers the same feeling of being heard.
A well-crafted product survey helps increase brand loyalty, customer satisfaction, and product sales. This article will tell you all about product surveys.
Let's review:
Product Survey Basics
How they benefit your business
The best questions to ask
Eight types of surveys
The five best channels to send your surveys, and
Useful software to make excellent product surveys
“Marketing without data is like driving with your eyes closed.” – Dan Zarrella, author of afghanistan telemarketing data 'The Science of Marketing' and award-winning social media scientist, Hubspot.
1. Product Surveys: The Basics
importance-of-product-research
Let's build a solid foundation.
This section will help you define product surveys. We will also look at who uses them and for what purpose. Finally, we will discuss the key difference between product and customer satisfaction surveys.
What are product surveys?
As the name suggests, a product survey is a type of feedback survey that focuses on a product or service. Companies use them to see what their customers think about their products.
They include a variety of questions ranging from “How likely are you to recommend our services to your friends?” to “What features would you like to see in our products?”
Simply put, Julie Zhou, co-founder of Inspirit , puts it well when she says, “ To find ideas (about products), find problems. To find problems, talk to people.”
A product survey is the best way to talk to your customers about upcoming or ongoing products and services.
Who uses product surveys?
To create something you want to sell, first study and research the market. Then, develop the product as best you can. – Clive Cussler, New York Times bestselling author
Brands that truly care about their customers' wants and needs use product surveys .
They focus on increasing customer experience and satisfaction. Therefore, they conduct extensive market research that helps them identify the exact problems their products or services are designed to solve.
What are product surveys used for?
“Don’t find customers for your products, find products for your customers ” – Seth Godin, author and founder of AltMBA.
Think about the words above. A product survey is the best tool to narrow down the products and features your customers are looking for.
By giving your customers a means to solve their problems and improve their lives, you increase customer satisfaction and experience.
And that's not all. As mentioned above, you can also use them for existing products.
This means you can see which products are working well and which aren't, giving you a clear path to improvement.
Product surveys vs customer satisfaction surveys
Simply put, a product survey is about the product, while customer satisfaction surveys are based on the customer experience at a specific point in time.
The difference between the two types of survey can be very clear if you look at the questions asked in both.