How to improve the opening rate of your email campaigns?

[tonmoypramanik]

1. Optimize the Sender field of your Emailing
The sender field of your Emailing is a crucial field since it is by reading this that your recipients will decide whether or not to open your Emailing.

Too many companies make the mistake of filling the sender field of their Emails with the company name. This directly sends an "Advertising" signal to your recipients who directly place your Emails in their trash.

In the era of the Internet and Social Networks, the buyer expects you to offer him a personalized experience and a close relationship. He must feel that he is interacting with a real person if you want to improve the opening rate of your Emails.

To create an effective Emailing , remember to fill in your sender field with your first name, your first name + last name. Another practice is to put your first name + the name of your company.

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2. Write a mysterious and enticing email subject line
I have a very strong opinion here on creating an effective Emailing and some will not agree with me.

I think it's important to be clever when writing an email subject line that will get your contacts to open it. In concrete terms, I think you should fake a traditional email to improve your opening rate.

What do you do when you receive an email with a title like "Discover our promotions..." or "Our solutions for your turnover" etc.? You put it in the trash.

So I prefer to use vague titles that suggest a "normal" exchange. So, when I send an email to someone who has downloaded one of our white papers, I like to send them an email with the subject line "Following your problem".

3. Fill in the Pre-Header of your Emailing
pre-header - succeed in your emailing

The Pre-Header is the preview of your Emailing. If you do not fill it out, your recipient will find in the preview of your Emailing the famous mention "If you are unable to view this Email correctly..." or equivalent.

I highly recommend that you fill it with a line of text presenting the added value of your Emailing. This tip alone allows you to greatly improve the opening rate of your Emailings.

4. Avoid including too many images in your emailing
Even though a picture is worth more than 1000 words and visuals are important to create an effective email, it is essential not to include too much.

For email providers, the more images an email contains, the more it is considered SPAM.

To improve the opening rate of your emails, it is essential to respect at least the ratio of 80% text and 20% image.

I still sometimes receive emails from so-called Digital Marketing agencies in which there is an image without text. Fortunately, my professional deformation encourages me to regularly check my SPAM!

5. Only send your emails to Opt-In contacts
71% of companies use Emailing to generate leads . A large majority of these companies buy contact databases or collect Email addresses here and there to bombard them with commercial Emailing.

Needless to say, the opening rate of their emailing is disastrous.

To improve the opening rate of your emails, you must send them to people who have given you their consent to receive your emails.

Otherwise, they will throw your emails directly into the trash and worse, they will report you as SPAM, thus negatively impacting your future sendings.

Beyond poor performance, without this, you will be acting against current legislation such as CNIL or GDPR, risking penalties of up to 5% of your turnover...!

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