1. Product Management (Product Development and Pricing)

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lopebix427
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Joined: Thu Dec 12, 2024 8:38 am

1. Product Management (Product Development and Pricing)

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This marketing function involves creating new products or improving existing products based on customer needs and market insights. Pricing strategy is also an important part of product management. The company must set prices that reflect the perceived value of the product , cover costs, and are competitive.

🎯 Purpose: The main purpose of Product algeria telemarketing data Management is to increase customer satisfaction and business profitability by providing valuable products to customers at competitive prices.

❔ How is the Product Management function implemented?

Decide what you want your product to achieve.
Create a simple version of the product with the core features your customers need (Minimum Viable Product, MVP) and get customer feedback on the MVP .
Calculate all costs involved in creating and delivering your product. Determine a pricing strategy based on customer value and competition .
Develop a product promotion strategy and launch the product with minimal promotion using this strategy.
An image from Allbirds that is an example of the Product Management (Product Development and Pricing) function.
For example, Allbirds is a great example of effective product management. The company is known for making eco-friendly and stylish shoes, appealing to the interest in sustainable products. The price tag of around $100 per pair may seem high, but it has a loyal customer base. This shows the importance of good product and pricing strategy in product management.
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