Case study: how to write your case

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A case study, also called a case study , is a great marketing tool that can help improve your company's image, help attract customers and increase sales. A case study is an in-depth study of an experience within a specific area.

Case study walkthrough
It is not possible to create an exact instruction manual on what a case study should be like, but there are some details that must be researched and interpreted to present all the steps taken towards the success of an enterprise.

Interview the client
Successful experiences among consumers are great assets that ivory coast whatsapp number database will play an important role in the recommendation and reputation of companies. Start by researching your customers' satisfaction in general, in a qualitative survey, to evaluate both satisfactory experiences and those that did not start well, but were eventually resolved and regained the customer's trust. The idea is to understand what this journey was like from the customer's point of view.

Select your success story
Among the cases studied, you can evaluate two important criteria: (1) which case brings the most impactful or surprising result and (2) which case best represents the most common situation among the audience you want to reach. Try to select a story that is well positioned in the balance of these two criteria. This is because if a case has an extraordinary result, but it is unlikely to happen again or is never the case for those who read your study, there will be no identification and your audience may have difficulty imagining themselves receiving the same benefit. On the other hand, a very common problem with an ordinary result, which could be achieved by any competitor, does not generate a desire to buy.

Don't forget to evaluate whether the story you chose is good to tell and interesting to listen to.

Write your story valuing the problem
When you write your success story, pay attention to the structure of the text. Your case study should have a beginning, middle and end. It's that simple. If it helps, think of a simplified hero's journey where at the beginning you describe the problem-free scenario (ordinary world), in the middle the conflict and the hypotheses or initial attempts at a solution (challenges) arise, and at the end the great solution (triumph) occurs that resolves and presents that initial scenario, now transformed (rebirth).

The final message of the case should be highly positive, but the negative aspects are essential to producing interesting material. Invest in the difficulties, challenges, difficult decisions, mistakes and losses, and everything that was done to overcome these problems. It is important to show the construction process and the changes faced along the way. The bigger the problem faced, the more value will be given to the solution. In addition, the reader identifies when seeing their problem portrayed in the case, and not the desired solution. Turning points generate interest, inspiration and are sources of always very interesting stories.

Pay attention to the delivery of the story
There is no point in having an incredible story presented in a boring and tedious text. Use a narrative in accessible and pleasant language. If you deem it necessary, study other storytelling resources to highlight the difficult points and arouse curiosity about the solution. Always keep in mind the target audience of your case study. For finance professionals, expressive numbers and graphs are eye-catching. For the marketing department, a more informal language with diverse media (illustrations, videos, etc.) may be a more appropriate way.