Is hiring a marketing agency good value for money?
Posted: Wed Dec 04, 2024 4:51 am
The pressure to deliver results is huge. Even more so in the business world. And especially when it comes to measuring return on investment ( retorno de la inversión ). So if you work in marketing, you know how much responsibility you have in carrying out actions.
This task becomes even more complicated when the team is small. And worse, if you have to integrate offline with online.
One of the challenges is finding a reliable agency that can deliver on its promises. It also needs to help achieve goals (such as increasing lead generation, for example).
But is this the best way out? In this post, we have separated for you the main points to consider. They will help you with the decision to hire a marketing agency. Check it out!
Index
Cost effective
Internal marketing team
Structure
Guy
Hire a marketing agency
1. Experience
2. Access to cutting-edge technology
3 Time
Cost effective
There is a way to measure the cost-benefit of hiring chinese overseas australia phone number list an agency. Just look at the big picture. Based on your goals, you align yourself with the agency. Then, create the plan. The hiring can be for a fixed amount. Another option is by success ( cuota de exito ). This way, there are no extra costs and the actions remain within the budget. And most importantly: the expected ROI will be monitored.
Even more: measure the success of your campaigns This is what will bring reliability to the board. And the agency will deliver regular and accurate reports. Hence, your difficulties in establishing the best key performance indicators ( KPI ).
Let's compare some points between having an agency and an in-house team. This way, we can understand what the benefits are.
Internal marketing team
To start, we look at what is necessary for a team to function. And we break it down into two categories: structure and personnel.
And finally, let’s look at hiring an agency versus an in-house team.
Structure
Structural costs refer to the physical structure. Here we have rent and equipment. These are necessary elements for the marketing department to function.
Please note the list of minimum requirements:
Physical facilities : physical space, office furniture and cleaning costs of the place (products, maid, etc.).
Air conditioning : necessary to maintain the temperature of the computers.
Electronic devices : complete and up-to-date computers. Also, automation software, tablets and smartphones.
Fees : The energy bill is the responsibility of the company. Therefore, this expense must be taken into account.
Tools : For a digital marketing department to work, it is necessary to invest in tools. Agencies already have packages for daily use. Therefore, this expense must also be accounted for. In addition to your updates.
Guy
The second item concerns personnel expenses. Here we have the hiring and maintenance of employees.
Minimum staff : we set up an example with 7 people:
Web analyst;
Content manager;
Social Media Coordinator;
SEO Analyst;
Optimization and Conversion Manager;
In addition to content producers (at least one writer and one reviewer).
Refresher courses : at least one per month for each employee. After all, working with technology requires dedication and updating.
Replacing parts : There are two situations. The first is vacation periods and other absences. The second is layoffs. In both cases, replacing employees has consequences. Therefore, new training must be carried out. In addition to new hires.
There may be other formats for assembling the team. But this varies according to the needs. And it should be noted that this configuration requires experts. In this way, the team cannot be left too lean.
Hire a marketing agency
As we have seen, there are many investments. Therefore, the economic factor is the first sign that it is worth hiring a partner. In addition, we have a few more reasons:
1. Experience
In an agency you will find professionals from different areas. Therefore, we have creation, production, execution and metrics. This is just one example. And they are always up-to-date and experienced professionals. This way you save on training and personnel. And, mainly, the risk of making inappropriate decisions, which reduces the margin of error.
An example of this is the Vero team, which is always up to date and looking for the best solutions. So much so that we were chosen in 2024 as one of the Best Digital Marketing Agencies in Latin America. Thank you to our employees, partners and clients!
2. Access to cutting-edge technology
Entrepreneurs know they need to invest in technology. It means up-to-date software. And cutting-edge equipment. In addition to acquisitions, programs need to be supported. And so does equipment. And then there are the costs of employee training.
The agency has all of this at its disposal. And they won't charge you extra for it. Plus, the employees already know how to use the tools. This requirement already occurs at the time of hiring.
3 Time
In short, you save your team time. And the money your company would invest in the entire operation. Therefore, your team will be more productive. And time is money too.
Hiring a marketing agency can be cheaper than you think. Plus, it helps drive results for your company's marketing campaign. So think carefully.
This task becomes even more complicated when the team is small. And worse, if you have to integrate offline with online.
One of the challenges is finding a reliable agency that can deliver on its promises. It also needs to help achieve goals (such as increasing lead generation, for example).
But is this the best way out? In this post, we have separated for you the main points to consider. They will help you with the decision to hire a marketing agency. Check it out!
Index
Cost effective
Internal marketing team
Structure
Guy
Hire a marketing agency
1. Experience
2. Access to cutting-edge technology
3 Time
Cost effective
There is a way to measure the cost-benefit of hiring chinese overseas australia phone number list an agency. Just look at the big picture. Based on your goals, you align yourself with the agency. Then, create the plan. The hiring can be for a fixed amount. Another option is by success ( cuota de exito ). This way, there are no extra costs and the actions remain within the budget. And most importantly: the expected ROI will be monitored.
Even more: measure the success of your campaigns This is what will bring reliability to the board. And the agency will deliver regular and accurate reports. Hence, your difficulties in establishing the best key performance indicators ( KPI ).
Let's compare some points between having an agency and an in-house team. This way, we can understand what the benefits are.
Internal marketing team
To start, we look at what is necessary for a team to function. And we break it down into two categories: structure and personnel.
And finally, let’s look at hiring an agency versus an in-house team.
Structure
Structural costs refer to the physical structure. Here we have rent and equipment. These are necessary elements for the marketing department to function.
Please note the list of minimum requirements:
Physical facilities : physical space, office furniture and cleaning costs of the place (products, maid, etc.).
Air conditioning : necessary to maintain the temperature of the computers.
Electronic devices : complete and up-to-date computers. Also, automation software, tablets and smartphones.
Fees : The energy bill is the responsibility of the company. Therefore, this expense must be taken into account.
Tools : For a digital marketing department to work, it is necessary to invest in tools. Agencies already have packages for daily use. Therefore, this expense must also be accounted for. In addition to your updates.
Guy
The second item concerns personnel expenses. Here we have the hiring and maintenance of employees.
Minimum staff : we set up an example with 7 people:
Web analyst;
Content manager;
Social Media Coordinator;
SEO Analyst;
Optimization and Conversion Manager;
In addition to content producers (at least one writer and one reviewer).
Refresher courses : at least one per month for each employee. After all, working with technology requires dedication and updating.
Replacing parts : There are two situations. The first is vacation periods and other absences. The second is layoffs. In both cases, replacing employees has consequences. Therefore, new training must be carried out. In addition to new hires.
There may be other formats for assembling the team. But this varies according to the needs. And it should be noted that this configuration requires experts. In this way, the team cannot be left too lean.
Hire a marketing agency
As we have seen, there are many investments. Therefore, the economic factor is the first sign that it is worth hiring a partner. In addition, we have a few more reasons:
1. Experience
In an agency you will find professionals from different areas. Therefore, we have creation, production, execution and metrics. This is just one example. And they are always up-to-date and experienced professionals. This way you save on training and personnel. And, mainly, the risk of making inappropriate decisions, which reduces the margin of error.
An example of this is the Vero team, which is always up to date and looking for the best solutions. So much so that we were chosen in 2024 as one of the Best Digital Marketing Agencies in Latin America. Thank you to our employees, partners and clients!
2. Access to cutting-edge technology
Entrepreneurs know they need to invest in technology. It means up-to-date software. And cutting-edge equipment. In addition to acquisitions, programs need to be supported. And so does equipment. And then there are the costs of employee training.
The agency has all of this at its disposal. And they won't charge you extra for it. Plus, the employees already know how to use the tools. This requirement already occurs at the time of hiring.
3 Time
In short, you save your team time. And the money your company would invest in the entire operation. Therefore, your team will be more productive. And time is money too.
Hiring a marketing agency can be cheaper than you think. Plus, it helps drive results for your company's marketing campaign. So think carefully.