Every businessman who goes online wants to get as many clients as possible and for his website to attract as much traffic as possible. SEO specialists can help with this task. In this article, we will tell you what exactly an SEO specialist does and what is needed to get such a job.
What does a beginner SEO specialist need to know?
If you are interested in the work of an SEO specialist, you need to understand how search robots work and the principle by which sites are ranked in the search results.
This is affected by the level of internal and external optimization of the site. This is what specialists work on. In order for the resource to rank well, an SEO specialist puts the internal structure and files in order, fills the pages with keywords, and also works on the citation of the brand and its mentions.
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This way, search engines see that the site meets the criteria chinese overseas australia phone number list and rank it higher than others, even when the same keywords are taken into account.
SEO optimization- the process is lengthy, requires hard work and constant analysis.
In addition, you need to know:
Search engine algorithms;
Internet Marketing Basics andAdvertisements
BasicsCopywriting
What should an SEO specialist be able to do?
We will start from vacancies for the position of “SEO specialist”. Vacancy from Artjoker:
What we expect from you:
examples of successful projects, including Ecommerce
Selection of keywords and compilation of an extended semantic core
Internal website optimizationfrom A to Z
compilation and implementation verification: Title, Keywords, Description
knowledge of software and services for working with promotion projects
Google Analytics Certificate
knowledge of search engine algorithms and how they work
website structure optimization
understanding the principles of usability
experience with major CMS - Joomla, ModX, WordPress
Your undeniable advantage:
knowledge of English (level - Intermediate)
Basic knowledge of HTML and PHP
creative thinking!
Want to become an SEO specialist?
Join the Artjoker team
Find out more
Who is an SEO specialist and his duties? Tips on how to become an SEO specialist - image
You will have to analyze a lot - the current state of the site, competitors, monitor market trends, and then implement changes.Search engine optimization of the websitegoes through the following stages:
1 Semantics
After the analysis, you need to collect the semantic core of the site - these are keywords that describe the activities of your client.
2 Internal optimization
Then you need to work on internal optimization, it includes a lot of work related to the internal structure and content of the site, here are some of the main ones:
meta tags
optimized content
website loading speed
setting up robots.txt, sitemap.xml
3 External optimization
External optimization- improving external link mass - this is work with links, directories, forums. In addition, for each project a unique promotion strategy is drawn up, which is most suitable for a specific business. Accordingly, you need to study allSEO Stagesto be a good specialist.
What does an SEO specialist do? Job responsibilities in the company
As a specialist, you will be given KPIs for each project that need to be achieved. In addition, the SEO specialist's responsibilities include:
conductAuditAndWebsite usability analysis
analyze competitors;
develop promotion strategies
improve a web resource to increase the amount of time spent on it by the client
track changes in algorithms and adapt the site
create reports for clients (behavioral factors, traffic sources, etc.)
As you can see, SEO is a combination of analytical work with monitoring innovations, as well as work for results.
How much do SEO specialists earn?
Of course, it all depends on your skills, knowledge of English, work experience and portfolio.
The salary of a newbie SEO specialist is up to 5 thousand hryvnia, but if you constantly develop, grow, learn new tools, then over time you can reach a decent salary level of 10,000 UAH.
The earnings of a senior SEO specialist on Western projects reach 30,000 UAH.
Advice from Artjoker on how to become a SEO specialist and get your first job?
In order to gain the skills necessary for successful work, you need to combine theory and practice. You can go the route of self-study with the help of blogs and online courses, while simultaneously trying to optimize your own site or a friend's site, or take offline courses. The best way to become an SEO specialist will be courses and an internship at a specific company.
In order to quickly analyze and competently compose a semantic core, study the tools: Google Analytics, Serpstat, Semrush. You will be able to quickly receive information about search queries, monitor the positions of sites.
Study trends and innovations in the field, don’t be afraid to add creativity and try something new. Be diligent and love what you do.
Artjoker is a powerful marketing department that makeswebsite promotion in search enginesresponsible and creative.
