Snippets for online stores: a guide to action
Posted: Wed Dec 04, 2024 4:40 am
e open to search engines and your customers - set up snippets correctly:)
Website promotion seo- a complex process, it includesinternalAndexternalwork on the site. In search engine optimization, there is a small pool of work that is often forgotten, believing that nothing depends on the SEO specialist here. However, a beautiful snippet for Google and Yandex is an important element in website promotion. Often, it is the snippet that determines whether the user will go to your site. So what is a Yandex or Google snippet and how to work with it correctly?
What is a website search snippet and how does it work?
The term “snippet” is used in several meanings, for example in programming. But we will talk about snippets in the context of website promotion.
Enter any query into Google, you will see search results from different sites. Under the URL of each of these sites there is a piece of text. It describes the content of the pages in a little more detail than the title of the web resource.
Snippets for online stores: a guide to action - image
While scanning the search results, the user compares the content of the sites and decides which one to go to. That is why composing a snippet in Yandex and Google is so important for promotion. One task is to bring the site to the top ranking lines, and the other is to “force” the user to go to you.
If this thing is so important to us, then we need to figure out how snippets work and how we can influence the text that potential buyers will see.
How do search engines generate snippets?
We cannot write snippets ourselves, search engines do it themselves:
Yandex focuses on the Title tag, as well as the page content - it selects a sentence with keywords that match the user's request.
Google creates snippets from what is written in the description tag. Therefore, we advise you to pay attention to this tag and fill it in attractively for the target audience. Also, Google snippets have fewer characters than Yandex.
Snippets do not affect ranking, but it is important to remember about usability for users. Thus, the “text under the link” can be decisive when choosing a site.
So, in general, we cannot globally influence that-very-text, but there is another feature of snippets that can be influenced. There is a PRO version - an extended snippet of Yandex and Google:
Snippets for online stores: a guide to action - 2 - image
Snippets for online stores: a guide to action - 3 - image
They provide even more information to users.
Why do you need micro-markup for your website?
So, in the extended micro-markup it is possible to indicate chinese overseas america phone number list the working hours, provide information about the location of the store, as well as contact information and rating stars to increase the level of trust. In order to do this, micro-markup for Google and Yandex is needed.
With the help of micro-markup you can create a special type of snippet - rich snippet. As you have noticed, it is visually different from the usual ones, looks more attractive to the audience. The ability to provide more information to the user from the first seconds of acquaintance is an excellent advantage over other sites in search results.
The most convenient and popular way to do it is schema.org. With the help ofSchema.orgYou can add quick links to the snippet to various pages of the site that may be of interest to visitors. For the convenience of potential customers, it is important to make an extended snippet of the site in Google and Yandex.
This markup can be used for any business, including online stores:
cafes, restaurants, bars, pizzerias
theaters, cinemas
master classes, driving schools
sports clubs, fitness centers
Yandex and Google support this type of markup, which means you need to use this advantage. You can even add photos to snippets and create a snippet with photos for Yandex.
What type of micro-markup is important to set up for an online store?
Structureonline storeis complex and contains many pages. Users can enter a search query and get to any page - from the main page to a specific product card. Therefore, it is important to prepare for any option and provide the audience with extended snippets for any case.
Micro-markup for an online store is necessary for the following categories:
Micro-markup for organization
Micro-markup for product categories
Micro-markup of product card
Micro-markup of the company logo
Micro-marking for breadcrumbs
Micro-markup of quick links
Micro markup for a blog
Micro-markup of social buttons
Micro-markup of Yandex and Google on reviews
Micro-markup for organization
Various organizations - restaurants, sports clubs, hotels can indicate the location using microdata. In addition, you can indicate:
Information about the business - phone, e-mail
Advertising information - logo, links to social networks, price from and to
This is what it looks like in search:
Snippets for online stores: a guide to action - 4 - image
It also gives the ability to add an organization's address, which is very useful for users.
Code example: micro-markup of the main page of the site
Website promotion seo- a complex process, it includesinternalAndexternalwork on the site. In search engine optimization, there is a small pool of work that is often forgotten, believing that nothing depends on the SEO specialist here. However, a beautiful snippet for Google and Yandex is an important element in website promotion. Often, it is the snippet that determines whether the user will go to your site. So what is a Yandex or Google snippet and how to work with it correctly?
What is a website search snippet and how does it work?
The term “snippet” is used in several meanings, for example in programming. But we will talk about snippets in the context of website promotion.
Enter any query into Google, you will see search results from different sites. Under the URL of each of these sites there is a piece of text. It describes the content of the pages in a little more detail than the title of the web resource.
Snippets for online stores: a guide to action - image
While scanning the search results, the user compares the content of the sites and decides which one to go to. That is why composing a snippet in Yandex and Google is so important for promotion. One task is to bring the site to the top ranking lines, and the other is to “force” the user to go to you.
If this thing is so important to us, then we need to figure out how snippets work and how we can influence the text that potential buyers will see.
How do search engines generate snippets?
We cannot write snippets ourselves, search engines do it themselves:
Yandex focuses on the Title tag, as well as the page content - it selects a sentence with keywords that match the user's request.
Google creates snippets from what is written in the description tag. Therefore, we advise you to pay attention to this tag and fill it in attractively for the target audience. Also, Google snippets have fewer characters than Yandex.
Snippets do not affect ranking, but it is important to remember about usability for users. Thus, the “text under the link” can be decisive when choosing a site.
So, in general, we cannot globally influence that-very-text, but there is another feature of snippets that can be influenced. There is a PRO version - an extended snippet of Yandex and Google:
Snippets for online stores: a guide to action - 2 - image
Snippets for online stores: a guide to action - 3 - image
They provide even more information to users.
Why do you need micro-markup for your website?
So, in the extended micro-markup it is possible to indicate chinese overseas america phone number list the working hours, provide information about the location of the store, as well as contact information and rating stars to increase the level of trust. In order to do this, micro-markup for Google and Yandex is needed.
With the help of micro-markup you can create a special type of snippet - rich snippet. As you have noticed, it is visually different from the usual ones, looks more attractive to the audience. The ability to provide more information to the user from the first seconds of acquaintance is an excellent advantage over other sites in search results.
The most convenient and popular way to do it is schema.org. With the help ofSchema.orgYou can add quick links to the snippet to various pages of the site that may be of interest to visitors. For the convenience of potential customers, it is important to make an extended snippet of the site in Google and Yandex.
This markup can be used for any business, including online stores:
cafes, restaurants, bars, pizzerias
theaters, cinemas
master classes, driving schools
sports clubs, fitness centers
Yandex and Google support this type of markup, which means you need to use this advantage. You can even add photos to snippets and create a snippet with photos for Yandex.
What type of micro-markup is important to set up for an online store?
Structureonline storeis complex and contains many pages. Users can enter a search query and get to any page - from the main page to a specific product card. Therefore, it is important to prepare for any option and provide the audience with extended snippets for any case.
Micro-markup for an online store is necessary for the following categories:
Micro-markup for organization
Micro-markup for product categories
Micro-markup of product card
Micro-markup of the company logo
Micro-marking for breadcrumbs
Micro-markup of quick links
Micro markup for a blog
Micro-markup of social buttons
Micro-markup of Yandex and Google on reviews
Micro-markup for organization
Various organizations - restaurants, sports clubs, hotels can indicate the location using microdata. In addition, you can indicate:
Information about the business - phone, e-mail
Advertising information - logo, links to social networks, price from and to
This is what it looks like in search:
Snippets for online stores: a guide to action - 4 - image
It also gives the ability to add an organization's address, which is very useful for users.
Code example: micro-markup of the main page of the site