It’s fair to say that Netflix has

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even created its own Blue Ocean – at least, as long as the giants of the media industry hadn’t reached it. The success of video streaming companies (first Netflix, followed by Hulu and Amazon Prime Video) made revenue for cable providers and premium cable networks, such as HBO, decrease significantly (both from subscribers and advertising revenues). HBO quickly perceived that the future of television is not cable. From one side, HBO has an advantage against Netflix: while the first streamer didn’t have a subscriber base, HBO has tens of million people as its regular consumers.


On the other side, HBO still doesn’t have the popularity of the first. uganda whatsapp number database But it is surely working to get there. HBO Max streaming service provides access to the same HBO catalog available on the channel and the app, plus the whole Warner Entertainment programming. The subscription costs $14.99 per month (and that is also a nice marketing move to strengthen HBO Max rather than HBO app. Advertisement Besides the subscription business model, HBO also benefits from advertising opportunities.


Although the network’s value proposition involves not airing commercials during the programming, sponsors (such as Apple and Jeep) enjoy paying premium prices to place their products into the programs and have their names associated with nice productions. Merchandising Despite the production of merchandise for several shows, merchandising is not a big source of revenue. Especially because this strategy aims mostly at kids, and the main HBO customer segments are adults, who watch shows like Game of Thrones at night.