A lighter email is an email that reaches the user better

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Tricks to optimize email for mobile
Responsive design is the ideal solution to the problem of optimizing email for mobile, but its implementation may not be within everyone's reach. If this is the case for you, don't worry, you're not lost. Mobile email can be optimized in other ways:

Light weight and fast charging
Most users decide to stop viewing an email if it does not load immediately . belize whatsapp phone numbers This is even more true if the email is viewed on a mobile device. Customers' patience is decreasing, and what is not fast and immediate is not of interest.

One way to speed up loading is to reduce the weight of the email itself. This can be achieved by reducing the weight of the elements included in the email, especially images. .

Use a newsletter template that incorporates fewer elements and allows for fast loading. Choosing a layout that can be viewed immediately is key. Winning users over with speed can be the key.

Conciseness in content
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Just as loading speed should be as fast as possible, the size of the content should also be short. Patience when waiting for content also affects the content itself. Mobile users value speed more in everything, so text should be concise.

To improve conciseness in content and optimize email for mobile, highlight the content that really matters to your customers . You don't need to highlight every point about your company, tell everything you have. Just introduce the key elements of the content and launch them.

These elements should be enough to attract the customer's attention, convince them that you are the brand they are expecting and get them to convert. A quick read of your text can be key to making this happen. Knowing at a glance what you can offer and using this as a hook for your customers is the best way to optimize email for mobile.

Take care of the landing page
Optimizing your email for mobile isn't enough to just optimize your email. It sounds like a contradiction, but it isn't. One way you'll make your mobile emails truly effective is by taking care of the landing page you send your customers to.

Just as you're going all-in on creating the best-planned, mobile-optimized email, you need to create a landing page that's just as well . It's no use having a mobile-friendly email if the landing page is a disaster.

Creating mobile-friendly landing pages is the best way to ensure conversions. Everything has to be ready to be viewed from this device. If there is any element that is out of place or that does not allow correct viewing from a smartphone, you will have lost a customer.

Elements that can be handled with the fingers
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A common mistake when optimizing email for mobile is to think that the size of elements has to be the same as in the desktop design, and this is not the case. The buttons and elements of your mobile email have to be designed to be able to be handled with the fingers, especially the thumbs.

Create buttons that aren't tiny, that don't require a zoom in order to be clickable . Don't oversize them either, because that will hurt your design. Find a sweet spot that will ensure the best navigation and experience. Apple recommends action buttons be 44x44 pixels in size. On Android, this size ranges up to 48x48 pixels.

The same goes for text. Be careful with the size of the letters you use in your mobile emails. Keep in mind that the screen on which you read is smaller, and having to zoom in will cause you to miss elements. The ideal, again according to the main manufacturers, is to have a medium size. Apple recommends a maximum of 17 pixels for the body text, with a minimum of 11 pixels. Android has the maximum set at 16 pixels, and the minimum at 12 pixels.

Think small screens
Perhaps the best trick when creating something is to think about the medium that will be used to display that something. If your email is intended for mobile devices, think about small screens.

Mobile screens do not recommend multi-column layouts, instead it is better to have a single column. Keep in mind that most users read their mobile pages in portrait format, so it is recommended that the layout be centered entirely in that single column.

Likewise, forget about very large images or videos where very small elements are visible. Create an experience that can be enjoyed within the limitations of the platform itself.

MDirector is fully adapted for mobile Email Marketing. Our email editor makes creating mobile-optimized newsletters a simple task. In addition, we have designed dozens of optimized templates for your mobile Email Marketing campaigns, which automatically adapt to all types of devices.

Easy, simple and quick to use, with our Email Marketing software making a responsive design will be as simple as dragging and dropping the elements you want to place in your newsletter. This way you will get your email ready to send. Ensuring that our tool is accessible to anyone even if they don't have technical knowledge. Sign up now!