Really think about your product. Try to clear your mind of all the buzzwords, marketing words, and sales terminology that you usually throw around when talking about your product. Now go try a few other products in your market and ask yourself what you do differently and better as a product than your competitor. If there is no answer, create one.
Are competitors your main source of inspiration?
This is the Achilles heel of unsuccessful software companies. They are companies run by people who will only do something if a competitor has done it and done indonesia phone number it successfully. This mindset is quite common in the small to mid-sized software market and is born out of insecurity. You will never be innovative if you are always looking at your competitors and copying them. Believe in your product and your team and use them as inspiration. Always keep an eye on your competitors, but don’t do things or don’t do things because of them. This will limit your ability to innovate in most cases.

How old is your website?
This sounds out of place, but it’s very important. Your website is the world’s first impression of your business, product, and brand. Your website should be refreshed every year based on changing trends in web development and design. It’s also important to constantly test everything on your website so you can improve it and be a true innovator.
Innovation
Innovation is a word that is often used to the point of comedy. Innovation is the mindset of knowing that you should always be improving on all fronts and never be complacent or arrogant to the point that you know everything and no one else can contribute. You need to foster an atmosphere where your teams feel comfortable sharing ideas, regardless of their rank. The junior engineer you just hired might have the next best product idea in the history of the company. Why not take the time to listen to them? But really, if you take anything away from this article, it should be self-evaluation. We say so much about our products and companies that sometimes we forget what is what. Consider the questions above and find out how innovative your company and product really are.