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Improving web positioning through email marketing techniques
Maintain a qualified database
Encourage interaction with your audience
Play with your audience and encourage your content to go viral
Build trust in your brand
Encourage interaction on social networks
Improving web positioning through email marketing techniques
As we know, one of the fundamental (and main) objectives of Email Marketing is to generate traffic to our website or site . This is, in part, another way to achieve good SEO web positioning; as far as organic positioning in search engines is concerned. Thus, we need to appear among the first search results so that users know us better and begin to position ourselves in their Top of mind.
However, even if we have thousands of visitors to our website, it will be of little use if the bounce rate is excessively high. That is, if potential customers of our brand do not stay on our site for a minimum amount of time, the search engines will be aware of this and will “penalize” us by lowering our position in the web search engines.
However, Email Marketing can help us reduce that bounce rate.
As?
Generally speaking, when a user enters an email or newsletter sent in bulk, it is usually because they are really interested in the content they can find there. And, surely -given their previous interest-, they will remain for a considerable time looking at our website. But, in any case, for this to happen, it is necessary to have a powerful founder email lists email marketing strategy that includes quality and valuable content, which greatly interests our users and subscribers enough for them to decide to access it. But, in addition to generating valuable content, we give you a series of tips to get the user to access your website, stay on it and share their opinions socially, successfully increasing your web positioning:
Did you know that you can improve your business's web positioning with Email Marketing?
Maintain a qualified database
This point is extremely important, since - as you know - our objective is to promote the recognition of our brand so that web positioning increases.
And since the whole flow starts with the email you send, you need to know that knowing who your user is is necessary for several reasons:
Your user's environment must match your brand , and you will only know that if you know the user who acts as a link between the two.
An email marketing strategy that promotes SEO positioning will be of no use to you if you have not audited your databases to know who is who they say they are, and who it is that you are contacting . Email marketing is one of the most economical digital marketing techniques, but it is not a waste of your investments!
Encourage interaction with your audience
In terms of any brand's digital strategy, it is essential to maintain closeness with its audience, so that - through the sale of its products and/or services - they not only feel that they are being marketed a service, but also see a guarantee and support from the brand towards them, so that it is not just a cold one-off transaction.
Nowadays, when ost purchases are made online from the comfort of their own sofa, it is highly valuable and appreciated by users to feel that there is a person on the other end of the email they are receiving, and that they are not just considered another number that will have a positive impact on the company's overall sales.
For example, if on your database's birthday you send them a personalized greeting and add a small discount as a gift on their next purchase, the user will feel that empathy and closeness - coupled with kindness - that we talked about earlier, and, in addition to feeling confidence in your brand and speeding up the purchasing process, they may also share their (positive) opinion about your brand on their social networks, something that will also improve your positioning.
How Email Marketing can improve a company's positioning
Play with your audience and encourage your content to go viral
Sometimes, we users are loyal followers of some brands, but there is nothing that leads us to share our interest in them with other users.
Have you ever thought about encouraging interaction with your followers and playing games with them (for example, through raffles) that start with email and encourage interaction on social networks, so that the user shares their interest in the brand with others? It is a great way to increase the number of followers and increase the reputation of your brand.
Build trust in your brand
There are many ways to make your brand appear (and be, of course) a human brand with empathy towards its subscribers (something that, as we said, is appreciated by users). And this is as easy to achieve as showing the most human side of your company; for example, through specific emails that you send to your databases, where the main topic is not the sale or promotion of a product and/or service, but through stories, anecdotes or presentation of the template that makes it possible for your product or service to move forward. In short: put a face to your brand.
In this way, you will not only increase the trust of the recipient of your email and make them more likely to consume your brand, but you will also boost word-of-mouth or interaction on social networks, making your brand known to new audiences.
Encourage interaction on social networks
There are many ways to encourage interaction through a newsletter on social networks, for example, with relevant content (we don't need a commercial), a raffle or a storytelling video, among others.
For example, not long ago, I received a newsletter from a brand that I have collaborated with on a few occasions, whose main business is creating clothing items through upcycling (a technique that consists of using recycled materials to create products from them). On that occasion, I remember, the content of their email was not a product or promotion, but rather telling us about the CO2 we were saving in the atmosphere by consuming their materials, as well as the liters of water we were saving for the planet. I personally shared that content (which was driven by a video within the body of the message) on my social networks.
