Therefore, in this article we will tell you about 12 “commandments”, the observance of which will save your website visitors from “orientation on the ground”.
Commandments of good navigation
1. Clear hierarchy of headings and subheadings
It is important to think carefully about the headings and subheadings of the site. They should be concise and informative, reflecting the essence of the information placed after them. Users usually skim subheadings before diving into reading.
2. Links to third-party resources should open in a new tab
On the one hand, it is convenient for the user. On the other hand, it reduces the likelihood that a potential client will leave your site prematurely.
3. Use buttons, not links, for important actions
At the same time, you should not use too many buttons on a page, because they will start to conflict with each other. The user may get confused, and this is unacceptable on a modern commercial site.
4. Use buttons with transparent background
According to research, they are read by the brain faster. In general, this is the direction in which web design has been developing in recent years - to make everything simpler, clearer, more accessible.
5. Breadcrumbs
Place several links that reflect the user's path. This simple technique allows the user to immediately understand where he is.
Like in the famous fairy tale where children scattered bread crumbs to find their way home.
Here is an example of the use of this technique on a website we developed for a cadastral company:
6. Up button
On multi-story sites, such as landing pages, give the user the ability to uk people whatsapp number return to the top with one click. This shows concern for the convenience of the potential client - no one is interested in scrolling the page up for a long time.
7. Fisheye effect
You can make web elements grow larger when you hover over them. This classic technique still hasn't lost its effectiveness. It's implemented using cascading style sheets (CSS).
8. Meaningful URL
The page address must be readable. After all, it is one of the factors that a person focuses on when studying a site. It is not without reason that the definition of "human-readable URL" has become established in Internet marketing.
An example of such a readable address from the previously mentioned site:
9. Ability to influence slide/carousel scrolling
It is necessary to ensure that slides can be controlled manually. Otherwise, an absurd situation may arise when a user is interested in a promotional offer reflected on a slide, but is forced to wait for it to be repeated due to purely automatic scrolling.
10. Progress indicators
If the user is filling out a form, it is useful to tell them how much has already been done, to show their progress. For example, "one step out of three left", etc.
