OptinMonster’s A/B testing feature is simple to use. In a nutshell, it allows you to:
Show your visitors different campaign variations until you determine which one works best.
Let you know if your campaign is performing "above average."
Combine A/B testing with other analytics features to get detailed results.
OptinMonster offers a few more features for A/B testing, but Poptin is much easier to set up and use. It all comes down to your preferences.
Poptin offers many targeting options that vp security email lists you to convert your visitors. There are many entrance and exit effects that can also be applied to your popups after they go live. Some of the targeting rules include:
Segment by referral source (URL)
Geolocation-based targeting
days and time
Page Activity
Page scrolling
Cookies
Inactivity
Attempt to exit
You can also limit the frequency of pop-ups per user, which can be a useful feature for some people.
OptinMonster also gives you more than a few options for triggers and goals. You can set a trigger based on:
Time on page/site
Date and time
Inactivity
Month of the year/day of the week
As for segmentation, you can do it based on:
Content on your page
Geolocation
Travel distance
Anchor tags
Browser Cookies
Both options offer unique targeting and activation features, so it all comes down to which one you're most comfortable with.
Ease of Use
While both tools are fairly easy to use, Poptin takes the crown in this section. As soon as you click on Poptin’s website, you’ll notice how user-friendly it is compared to OptinMonster.
Everything is carefully designed and explained, so even if you have no experience setting up popups, you'll be able to do it quickly.
OptinMonster may have a slight learning curve, but it shouldn't take too long to learn either.
In the end, it will take you less time to get used to Poptin, but both are equally adaptable to most users' needs.
