This article continues our series on web development . Unlike the previous articles in the series, here we will not analyze the process in detail, but will limit ourselves to general, capacious principles. And here's why: you, an entrepreneur or a marketing manager, do not care how to properly save layers in Photoshop. But you are interested in whether the uk number for whatsapp website design will help generate applications or not.
Let's talk about important points, due to the lack of understanding of which beautiful but unselling websites often result.
1. Effective design is preceded by marketing calculations
Never order a website design "from scratch" from a freelance designer, especially if you are not sure of their marketing training. Alas, this is a destructive common practice: The customer simply sends the designer chaotic content with a request to design it beautifully. However, not every designer is a good marketer. Therefore, you risk getting a beautiful layout that pleases the eye, but does not motivate the user to buy enough.
Therefore, in our agency, before creating a design layout, a prototype is always developed , which, in turn, is constrained by the framework of the technical task. The designer is tasked with aesthetically designing, enhancing the existing concept of the site with the help of forms, lines, and color schemes.
On the left is a fragment of the prototype of our landing page for the children's cafe-restaurant "Rimambel" , and on the right is its design layout. As you can see, the entire selling structure of the site was thought out in advance. The designer created an atmosphere of childish ease on the site, using smooth outlines, bright, pastel colors and positively charged thematic images.
In general, first we think through target actions and user scenarios, and only then open Photoshop or Figma!
