Promoting and growing your business feels easy when you have an engaged email list.
However, when your email list is of bad quality, all you see are skyrocketing bounce rates and pitiful returns on investment.
In this article, we’ll look at how to build an buy country b2b & b2c email list email list from scratch. But not just any list. We’ll look at how you can attract new subscribers who’ll engage with your email marketing campaigns and help your business grow.
What is an email list?
As the name indicates, it is a list of email addresses usually built through marketing efforts. Businesses or organizations can use these lists to send their audience promotional emails, updates, newsletters, and other communications.
Why is building an email list so important?
It all boils down to not building your house on rented land but on strong foundations where you own and control your marketing assets.
“Don’t Build Your Content House On Rented Land”
-Joe Pulizzi
A list of warm or hot leads can be more valuable than a social media follower base. Mainly because these leads have displayed interest in your brand and are more likely to convert. And you’re not left at the mercy of social media and search engine algorithms that might affect your online brand visibility.
After generating leads and building your email list, you can use highly targeted and personalized messages to optimize results for conversion and ROI. For example, you can target specific users who displayed interest in a specific product with personalized emails mentioning promotions on that product.
Here’s an advanced example of a retargeting email from the Polish online marketplace “Allegro,” tailored to the user’s recent searches and product views on their website.
Customised email with personalised product suggestions
Moreover, you can use email lists to also keep your clients informed about news and updates, establish trust, and build a good relationship with them.
In short, here’s why building your email list is very important:
Reach out to your audience through owned marketing media
Deliver highly personalized and targeted messages
Low cost compared to paid digital advertisements
Nurture leads, retarget, and re-engage customers
Increase sales, conversion, and ROI
The Do’s and Don’ts of building an email list
Email lists are pretty effective when it comes to marketing communication, but their effectiveness depends on their quality. It’s needless to say, you can’t buy a list of email addresses of users who don’t really want to hear from you, spam them with irrelevant messages, and then expect greater open rates and conversions.
To get the most out of your campaigns, you should value quality over quantity. In other words, always keep your email list clean of invalid emails and inactive users and enable these users to unsubscribe. This way, your open rates and CTRs will always be higher, and the bounce rate will be lower.
Moreover, irrelevant and unwanted messages can push users to unsubscribe or stop engaging with your emails. So, be sure to segment your list based on demographics or interests. Here’s a table that summarizes the Do’s and Don’ts of building your email list:
