Conduct a survey or questionnaire among your customers to find out what companies' products they are interested in. You can find local small business associations and ask them if they have any current offers for mutually beneficial cooperation. In addition, you can make a list of criteria and try to find a partner online using social platforms and other information resources.
Analyze each company that responds to your partnership shop offer. Decide what you will offer the partner in exchange for promoting your product.
Step 4: Develop a strategy for applying cross-marketing technology
Once you have decided on your partners, you can move on to discussing the details of future cooperation. The best option would be to draw up a contract that specifies who performs what functions and is responsible for what.
For example, in such a document, you can specify payment for each goal achieved as a result of the partner's actions. It is necessary to develop an agreement in advance and take into account all the subtleties of future cooperation. To avoid misunderstandings and disappointments, draw up an official document with the signatures of both parties.
Step 5: Formulate your USP
Formulate your USP
Formulate your USP
Decide what you will offer to your customers as part of the promotion. These could be bonuses, discount coupons, small gifts or product samples, a one-time free service or a trial period for using the program. Depending on the specifics of your business, you can come up with your own unique offer.
Don't forget that you need to agree on the bonuses you offer with your partner. They should be of equal value. Don't offer customers a free helicopter ride if your partner gives them a perfume sample.
Step 6: Launch the campaign and advertise it on all available channels
Here everything is obvious: the more popularity your advertising campaign gains, the more new clients you will acquire.
Step 7: Monitor compliance with the terms of the agreement with the partner during the promotion
It is necessary to monitor whether the partner fulfills his obligations. With the help of secret shoppers or independently monitor whether the partner performs the actions provided for in the contract.
Does he give gifts and bonuses from your company to his clients, does he talk about cooperation with you on social networks or in his store, etc. If you find that the partner does not comply with the contract, talk to him about it and try to turn the situation around. If nothing changes, then it is better to stop such cooperation, because it will bring you nothing but losses.
