Memorial Day is a very meaningful occasion for Americans. The day is dedicated to honoring and remembering fallen soldiers.
But there are more themes to this day than solemn remembrance. People also anticipate spending quality time with family, relaxing, or starting their summer season plans during this period.
Here’s where your business comes in: According to a Numerator survey, 84% of celebrators are open to spending on products related to the holiday – whether it’s gifts for soldiers’ families or travel essentials for summer.
So, rolling out targeted Memorial Day emails buy telegram number listand special offers can potentially convince subscribers to choose your business. And even if your product doesn’t fit, sending sincere Memorial Day emails is still a fantastic way to strengthen connections with your American subscribers.
Today’s guide will showcase some great Memorial Day email examples to inspire your campaign. We’ll also provide subject lines and tips for executing your campaign flawlessly:
6 examples of Memorial Day emails
Let’s look at some of the best Memorial Day email examples. We hope these will give you some ideas for your campaign.
1. Advertising a sale by Nest
As mentioned earlier, a significant portion of consumers are open to spending during Memorial Day. Using email campaigns to promote relevant deals can give you a better chance of securing these people’s business.
Check out this Memorial Day flash sale email from Nest. The company is advertising its $50 and $20 discounts alongside a complimentary Google Home Mini on select products.
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The example above offers so much to learn, from the straightforward and prominent CTAs to the precise criteria and sales message.
But one thing that stands out is the seamless checkout flow. Nest allows customers to shop and add products to their cart without leaving their email, making it easy for customers to buy from the sales promo.
Plus, there’s a lesser chance that customers will abandon their carts due to a lengthy checkout process.
2. Gesture of respect by The Atlantic
Not every Memorial Day email has to promote a sale. You can also explore the emotional side of the day by sending subscribers emails expressing your respect and gratitude to fallen heroes.
Such a sincere gesture makes your brand more likable and creates a positive association in the minds of your audience.
For example, you may share an emotional poem about the occasion. That’s what The Atlantic did in this example:
Gesture of respect by the Atlantic Daily in their Memorial day email
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Another way to show your respect for the day is via charity. For example, you can pledge to donate a certain percentage of the product you sell to the families of these fallen soldiers. See how On/Go does this below:
On/Go Memorial day email marketing
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For this strategy to work, you need to be sincere and authentic in your message. Also, don’t make promises you can’t keep regarding donations. Otherwise, you risk attracting negative publicity down the line.
3. Promote matching products by Tuft and Needle
If you want the best results for your sales emails, promote a product that fits Memorial Day themes. People are more likely to spend money on such products during this holiday.
Here are some examples to better explain this strategy:
Memorial Day is the unofficial kickoff to summer. And you know, this season is also synonymous with sleeping in and vegging out. So, it makes sense why Tuft and Needle focuses on advertising mattresses in its sales email:
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Also, the Memorial Day colors are red, white, and blue. Deep Blue Watches offers watches in these colors, which make the perfect fashion sense for the day:
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You can also show how the product can help your subscribers celebrate the Memorial Day holiday.
Let’s say you sell outdoor gear. You can mention how your product helps with exciting activities like camping and scenic trail hiking. That allows email recipients to visualize themselves using the product and enjoying the holiday. As a result, their purchase intent naturally increases.
4. Offer free shipping by In The Swim
47% of customers abandon their carts due to extra costs, including shipping fees. So, one effective way to draw your subscribers closer to buying from you is to offer them free shipping. That’s what In The Swim did in its Memorial Day email:
Memorial day email big savings
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Free shipping is even more attractive when combined with other compelling offers. If it fits your marketing budget, consider bundling free shipping with discounts, exclusive deals, or loyalty program rewards to maximize its impact.
For instance, In the Swim paired its free shipping offering with percentage-off deals.
5. Playful brand message by Tuft and Needle
Chances are, your subscribers are already slogging through piles of serious and formal promotional emails. So, injecting humor and playfulness into your emails is an excellent way to stand out. After all, who doesn’t appreciate a good joke?
Just take a cue from Tuft and Needle’s playbook. It nailed this strategy by using a playful tone to encourage the reader to imagine an improved sleep experience with its products:
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The key here is to keep your playfulness tasteful. And avoid anything that could be perceived as disrespectful or insensitive.
6. Highlighting the discount code by Aosom
Making your discount code visible and accessible increases the chance that your readers will see and use it. Thus potentially increasing your sales and conversion rates.
Check out how Aosom pulls this off:
Aosom Email Marketing on Memorial Day
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Aosom’s strategy teaches us an important lesson: display your discount code prominently in the email. Ideally, it should be near the beginning of the email.
The code also has to be visually distinct to grab readers’ attention. You can achieve this using bold text, contrasting colors, or a dedicated box.
