As practice shows, email newsletters have low conversion. Accordingly, important information should be duplicated using other communication channels. Short letters are much more effective, so it is better to replace long text descriptions with illustrations and gifs. The main rule is call-to-action.
Video files must be of high resolution. Even interesting content will be ignored by users if there are problems with the "picture" or sound. In addition, you should not create too long videos. A similar targeted industry database mistake in onboarding was made by marketers of the Hey mail agent - the product tour was stretched out for 37 minutes!
Don't stop there
To achieve maximum efficiency, it is necessary to develop several versions of the onboarding system. You can experiment with the palette and messages, remove something or, on the contrary, add something. Creating user onboarding is a long and painstaking process.
Evaluating the effectiveness of onboarding
One of the indicators of onboarding effectiveness is revenue growth due to an increase in the number of users. However, the growth of the target audience can be affected by factors unrelated to onboarding. Therefore, it is important to analyze other parameters as well.
Customer churn . As you know, the more users work with a product, the higher the company's profit. It is more difficult to retain the target audience if the service does not arouse interest or does not bring practical benefits. If the product is unique and useful for a certain category of users, it will always be relevant. Despite the fact that user onboarding tools help to minimize customer churn, it is important to monitor the dynamics and promptly find out what users are unhappy with.
The profit a company receives during the period of working with a client . The "golden" rule: the advertising budget should not exceed the expected income. A well-built onboarding system allows you to increase the profitability of the business, since a satisfied user will never go to competitors.
Consumer loyalty . Onboarding helps the client understand the nuances of working with the product. With a high degree of probability, the user will recommend the service to friends, colleagues, etc. This, in turn, allows for the formation of a positive interaction between the manufacturer and the consumer.
It is necessary to analyze fluctuations in demand for the product on an ongoing basis. Having noticed a significant outflow of customers (for example, those who refused to use the service in the first week after registration), it is important to understand what led to such consequences and eliminate the problem.
