5. Forms
Forms are the key part of landing pages. Without a form, landing pages would lack the essential element of conversion. So when planning your landing pages, carefully consider which tool you will use to generate the forms that will collect your prospects’ data on the landing pages of your website. Once you start creating landing pages with appropriate forms for each stage of your leads’ buying process, remember that it is not enough to have a few scattered across your website. Companies with 40 or more landing pages manage to generate 12 times more leads than those with just a few landing pages. Not to mention those websites whose only landing page is the “Contact” page. So if your goal is to capture leads and generate sales that come from your website, you need to have landing pages integrated into your marketing campaigns and the right tool for your type of business, volume of leads, and internal operational capacity to create the forms that help capture and manage them.
6. Analytics
You won't be able to improve your marketing efforts if you don't constantly consumer mobile number database measure your results. So the best practice for your new or existing corporate website is to install an analytics system that matches your business, budget and information requirements. You can start by trying out Google Analytics, which is a free tool that is almost universally used in our field. However, as your need to generate leads and turn them into clients grows, new information will be required to make the right decisions and you must be aware of which tool can best contribute to achieving your goals. Talking about visit counters on a corporate website is something that should not even be mentioned.
7. Marketing Automation
As a marketing director, you'll agree with me that tools are essential for cost-effective marketing management. On a digital level, this reality is even more accentuated. Think about the number of interested parties you could attract through your website if you use quality content regularly. What will you do with all the emails and data that these interested parties give you? A marketing automation tool can make it much easier to mature the interest of your prospects into customers, on your own terms, without invading their privacy or pressuring them with unwanted content. Remember how quickly you yourself have unsubscribed from mailing lists because they sent you unsolicited information or what you considered spam. To avoid making that mistake, look for a marketing automation tool that allows you to get to know your prospects in depth, qualify them according to their level of interest and send them automatic email flows according to their real needs. HubSpot is a tool in which you will find all these features and many more.
