Don't let your phone steal your future: Don't miss anything

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Interpolis has launched a powerful new campaign to tackle the increasing number of dangerous traffic situations among young people as a result of phone use. With the focus on FOMO (Fear Of Missing Out) and the growing use of mobile phones in this age group, Interpolis is introducing the awareness campaign 'MisNiks' together with singer-songwriter Danique. The message is clear: one simple message can cause young people to deprive themselves and their loved ones of many beautiful moments in the future.

With rising numbers of accidents due to australia phone number library distraction, this campaign is a dire necessity according to Chantal Vergouw – CEO at Interpolis. Recent research even shows that 60% of FOMO-suffering young people have been involved in dangerous situations or real traffic accidents in the past 2 years.



What is particularly impressive is the strong use of storytelling in this campaign. Wefilm Concepts uses poignant images combined with beautiful music. For example, they sketched a heartbreaking scenario in which a texting schoolgirl causes a terrible accident on her bike. The subsequent scenes show missed future moments as a result of this accident – ​​moments that every young person should experience. The final message is powerful: Don't let your phone steal your future. Don't miss a thing!

In short, Interpolis and their campaign team have used storytelling masterfully to get their message across and capture the audience’s attention. This campaign shows how brands can drive positive change .